Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Lead Generation, Customer Relationship Management, Sales Management, Sales Pipelines, Sales Development, Customer Data Management, Marketing Automation, Return On Investment, Salesforce, Data Management, Data Entry, Data Strategy, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Closing (Sales), Decision Making, Strategic Partnership, Marketing Planning, Rapport Building, Strategic Decision-Making, Target Market, Marketing Psychology, Negotiation, B2B Sales, Sales Strategy, Business Modeling, Revenue Management, Search Engine Optimization, E-Commerce, Marketing Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Enterprise Architecture, AI Enablement, Metadata Management, Data Science, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Data Integrity, Microsoft Office, Data Management, Productivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Business Analytics, Analytics, Data Analysis, Market Dynamics, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Customer Analysis, Revenue Management, Business Requirements, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Brand Marketing, Brand Strategy, Storytelling, Marketing Materials, Branding, Microsoft Outlook, Gmail, Marketing Communications, Communication Strategies, Business Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Web Content, Auditing, Report Writing, Analysis
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Statistical Hypothesis Testing, Clinical Data Management, Clinical Assessment, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Health Informatics, Regression Analysis, Predictive Analytics, Supervised Learning, Statistical Analysis, Statistics, Probability & Statistics, Decision Tree Learning, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Marketing Materials, Customer Analysis, Campaign Management, HubSpot CRM, User Experience, Customer Engagement, Workflow Management, Marketing Communications, Content Creation, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks