Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.
6credentials
1online degree
26courses

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Results for "competitive intelligence"

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Business Consulting, Strategic Thinking, Company, Product, and Service Knowledge, Analysis, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Value Engineering, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Novartis

    Skills you'll gain: Pre-Clinical Development, Drug Interaction, Clinical Trials, Pharmacology, Drug Development, Pharmaceuticals, Patient Safety, Clinical Research, Competitive Intelligence, Safety Standards, Laboratory Testing, Biochemical Assays, Medication Administration, Pharmacotherapy, Pharmaceutical Terminology, Safety Assurance, Biotechnology, Biochemistry, Laboratory Research, Chemistry

    4.8
    Rating, 4.8 out of 5 stars
    249 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    250 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Inventory Accounting, Business Intelligence, Strategic Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    514 reviews

    Intermediate · Specialization · 3 - 6 Months

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  • Status: Preview

    IE Business School

    Skills you'll gain: Intelligence Collection and Analysis, Strategic Thinking, Competitive Intelligence, Critical Thinking, Analysis, Business Intelligence, Digital Transformation, Timelines, Decision Making, Stakeholder Analysis, Business Technologies, Business Strategy, Complex Problem Solving, International Relations, Forecasting, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    675 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Starweaver

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Planning, Competitive Intelligence, Stakeholder Communications, Generative AI Agents, Organizational Change, Business Strategy, Strategic Decision-Making, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Design Thinking, Product Roadmaps, User Interface (UI) Design, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    240 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Responsible AI, Technology Roadmaps, Business Strategy, Strategic Leadership, Technology Strategies, Organizational Strategy, Competitive Intelligence, Innovation, Organizational Leadership, Scalability, Business Transformation, Business Priorities, Leadership, Artificial Intelligence, Return On Investment

    3.3
    Rating, 3.3 out of 5 stars
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Universidad Austral

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

    4.8
    Rating, 4.8 out of 5 stars
    504 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Vanderbilt University

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Generative AI Agents, Procurement, Generative AI, Competitive Intelligence, Due Diligence, Business Research, Data-Driven Decision-Making, Leadership, Market Intelligence, Cross-Functional Collaboration, Technical Consulting, Talent Acquisition, Technology Strategies, Agentic systems, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    86 reviews

    Beginner · Course · 1 - 4 Weeks

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  • Fundação Instituto de Administração
  • Alfaisal University | KLD
  • Microsoft
  • Goldman Sachs
  • IE Business School
  • Institut Mines-Télécom
  • Novartis
  • Rutgers the State University of New Jersey