Paid media

Paid Media involves distributing promotional content through paid channels such as advertisements, sponsored posts, and influencer partnerships. This skill requires knowledge of digital marketing strategies, audience targeting, and ad performance metrics. Professionals in paid media create and manage ad campaigns on platforms like Google Ads, social media, and traditional media outlets. Effective paid media strategies enhance brand visibility, drive customer engagement, and optimize return on investment.
13credentials
1online degree
32courses

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Results for "paid media"

  • Status: Free Trial
    Status: AI skills

    Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Target Audience, Content Creation, Social Media Campaigns, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Marketing Analytics, Advertising Campaigns, Advertising, Marketing, Digital Advertising, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

  • Status: Free Trial

    Skills you'll gain: Paid media, Instagram, Social Media, Social Media Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Target Audience, Brand Management

  • Status: Free Trial

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

  • Status: Free Trial

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Social Media Campaigns, Marketing Budgets, Campaign Management, Social Media, Social Media Marketing, Performance Analysis, Facebook, Paid media, Target Market, Instagram, Budget Management, Digital Advertising

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

  • Status: New
    Status: Free Trial

    Skills you'll gain: Google Ads, Online Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics

What brings you to Coursera today?

  • Status: Preview

    Illinois Tech

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

  • Illinois Institute of Technology

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Culture Transformation, Financial Statement Analysis, Machine Learning Algorithms, Capital Budgeting, Product Lifecycle Management, Digital Transformation, Market Dynamics, Paid media, Design Thinking, Leadership and Management, Game Theory, Microsoft Excel, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management