What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Coursera Project Network
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Analyze Website Visitors with Google Analytics Segments
Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
4.5
Rating, 4.5 out of 5 stars
124 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Unilever
Unilever Digital Marketing Analyst
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech
4.7
Rating, 4.7 out of 5 stars
305 reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Digging Deeper into Audience Reports in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
4.6
Rating, 4.6 out of 5 stars
55 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
EDUCBA
Kibana Projects: Data Analytics & Visualization
Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Data Visualization Software, Data Storytelling, Web Analytics, Exploratory Data Analysis, Trend Analysis, Data Analysis, Automation, Business Intelligence, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science
Beginner · Specialization · 1 - 4 Weeks
Status: New
Status: Preview
Illinois Tech
Social Media Marketing Analytics
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months

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Explore topics outside of work

Status: Free Trial
Simplilearn
ROI-Driven Digital Marketing Analytics
Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Free Trial
EDUCBA
Analyze Web Logs with Kibana & Elasticsearch
Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Presentation, Data Storytelling, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Import/Export
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
Duke University
Business Metrics for Data-Driven Companies
Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Business Process, Tableau Software, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Data-Driven Decision-Making, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making
4.6
Rating, 4.6 out of 5 stars
8.5K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Colorado Boulder
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics
4.6
Rating, 4.6 out of 5 stars
815 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Practice
Skills you'll gain: Data Storytelling, Marketing Analytics, Case Studies, Web Analytics, Analytics, Data Visualization Software, Business Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, MarTech, Consumer Behaviour, Data Collection, Information Privacy
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
3.4K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
User Experience Research and Design
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, User Interface (UI)
4.7
Rating, 4.7 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months