• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of London

    Global Energy and Climate Policy

    Skills you'll gain: Environmental Policy, International Relations, Climate Change Mitigation, Energy and Utilities, Environment, Petroleum Industry, Oil and Gas, Governance, Climate Change Adaptation, Sustainable Development, Policy Analysis, Economics, Security Strategy, Electric Power Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    703 reviews

    Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Introduction to Academic Writing

    Skills you'll gain: Writing, Writing and Editing, Research, Peer Review, Research Methodologies, Media and Communications, Journals, Research and Design, Policy Analysis, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Astrobiology: Exploring Other Worlds

    Skills you'll gain: Biology, Life Sciences, Chemistry, Physical Science, General Science and Research, Research, Environment, Environmental Science, Scientific Methods, Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    525 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Business Ethics, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    776 reviews

    Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    OpenAI GPTs: Creating Your Own Custom AI Assistants

    Skills you'll gain: Generative AI, AI Personalization, ChatGPT, OpenAI, Artificial Intelligence, Prompt Engineering, LLM Application, Expense Management, Productivity Software, Verification And Validation, Travel Arrangements, Test Case, Interaction Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    756 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Developing Mobile Apps with Flutter

    Skills you'll gain: Flutter (Software), Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Application Development, iOS Development, Apple iOS, User Story, User Interface (UI), Android Development, Databases, Database Management, Cross Platform Development, Application Programming Interface (API), Software Development Tools, Application Frameworks, Application Deployment, Back-End Web Development, Data Persistence, Application Performance Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    173 reviews

    Beginner · Specialization · 3 - 6 Months

  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Grant Writing for Health Researchers

    Skills you'll gain: Concision, Grant Writing, Sample Size Determination, Grant Applications, Proposal Writing, Biostatistics, Writing, Clinical Research Ethics, Editing, Statistical Analysis, Healthcare Ethics, Persuasive Communication, Data Analysis, Clinical Research, Statistical Methods, Medical Science and Research, Research Design, Planning, Science and Research, Growth Mindedness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research analysis
1…102103104…375

In summary, here are 10 of our most popular market research courses

  • Global Energy and Climate Policy: University of London
  • Introduction to Academic Writing: O.P. Jindal Global University
  • Astrobiology: Exploring Other Worlds: University of Arizona
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • OpenAI GPTs: Creating Your Own Custom AI Assistants: Vanderbilt University
  • Introduction to UX/UI Design: IBM
  • Developing Mobile Apps with Flutter: IBM
  • Data Analysis and Interpretation: Wesleyan University
  • Pilares de Marketing Digital: Universidad Austral
  • Real Estate Development: Building Value in Your Community: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok