• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • U

    University of Michigan

    Generative AI: Fundamentals, Applications, and Challenges

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, AI Product Strategy, Artificial Intelligence, Social Impact, Governance, Data Security, Leadership and Management, Model Evaluation, Data Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Requirements Gathering in Business Analysis

    Skills you'll gain: User Story, Business Requirements, Requirements Analysis, Requirements Elicitation, Business Analysis, User Requirements Documents, Gap Analysis, Project Documentation, Functional Specification, Diagram Design, Process Analysis, Business Process Modeling, Needs Assessment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Power System: Generation, Transmission and Protection

    Skills you'll gain: Electrical Power, Electric Power Systems, Electrical Systems, Control Systems, Electrical Substation, Electrical Equipment, Energy and Utilities, Electrical Safety, Plant Operations and Management, High Voltage, Applied Mathematics, Power Electronics, Automation Engineering, Basic Electrical Systems, Electrical Engineering, Low Voltage, Process Control, Mathematical Modeling, Matlab, Three-Phase

    4.5
    Rating, 4.5 out of 5 stars
    ·
    266 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Digital Transformation Leader

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, Sustainable Development, Social Impact, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Beneficios y características de las redes sociales más significativas

    Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    990 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Security Awareness, Wireless Networks, Information Privacy, General Networking, Data Security, Emerging Technologies, Cyber Security Assessment, Vulnerability Assessments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Strategic Career Self-Management

    Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Brand Management, Smart Goals, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    304 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Auditing II: The Practice of Auditing

    Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Financial Controls, Fraud detection, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    301 reviews

    Intermediate · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Leading Innovation in Arts and Culture

    Skills you'll gain: Innovation, Thought Leadership, Leadership, Organizational Strategy, Culture Transformation, Creativity, Organizational Change, Risk Management, Business Strategies, Technology Solutions, Competitive Analysis, Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 3 Months

  • L

    LearnKartS

    Mastering Self Management Skills for Career Growth

    Skills you'll gain: Prioritization, Negotiation, Conflict Management, Time Management, Stress Management, Communication, Critical Thinking, Problem Solving, Self-Awareness, Emotional Intelligence, Business Priorities, Complex Problem Solving, Communication Strategies, Courage, Professionalism, Creative Problem-Solving, Personal Development, Business Ethics, Empathy, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    282 reviews

    Beginner · Specialization · 3 - 6 Months

1…148149150…425

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI: Fundamentals, Applications, and Challenges: University of Michigan
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
  • Requirements Gathering in Business Analysis: Microsoft
  • Power System: Generation, Transmission and Protection: L&T EduTech
  • Digital Transformation Leader: Starweaver
  • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Strategic Career Self-Management: The State University of New York
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Auditing II: The Practice of Auditing: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok