• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Customer Engagement, Content Creation, Service Level Agreement

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM Ethical Hacking with Open Source Tools

    Skills you'll gain: Threat Detection, Penetration Testing, Exploit development, Cyber Threat Intelligence, Threat Management, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Assessments, Vulnerability Management, Cybersecurity, Network Security, Network Monitoring, Bash (Scripting Language), Intrusion Detection and Prevention, Network Troubleshooting, Anomaly Detection, Information Systems Security, Cyber Security Policies, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    180 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • G

    Goldman Sachs

    Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women

    Skills you'll gain: Cash Flow Forecasting, Financial Forecasting, Cash Flows, Financial Analysis, Business Planning, Financial Statements, Entrepreneurship, Financial Planning, Financial Management, Business Strategy, Strategic Decision-Making, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    499 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.3
    Rating, 4.3 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 3 Months

  • N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    IA Para Todos (Português)

    Skills you'll gain: AI Product Strategy, Business Strategy, Artificial Intelligence, Data Ethics, Responsible AI, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Canva pour les débutants

    Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Designing an M&A Deal

    Skills you'll gain: Mergers & Acquisitions, Private Equity, Business Valuation, Investment Banking, Price Negotiation, Capital Markets, Accounting, Corporate Tax, Corporate Strategy, Financial Modeling, Financial Management, Corporate Finance, Strategic Planning, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Social Network Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Interactive Data Visualization, Analytics, Correlation Analysis, Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Big Data, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

1…157158159…425

In summary, here are 10 of our most popular marketing strategy courses

  • Innovating with the Business Model Canvas: University of Virginia
  • Sales Enablement: HubSpot Academy
  • IBM Ethical Hacking with Open Source Tools: IBM
  • Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Executive Communication & Data Leadership: Starweaver
  • Análisis de situaciones de negocio: IESE Business School
  • Leadership Through Social Influence: Northwestern University
  • IA Para Todos (Português): DeepLearning.AI
  • Canva pour les débutants: Coursera
  • Finance of Mergers and Acquisitions: Designing an M&A Deal: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok