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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Clinical Trials Analysis, Monitoring, and Presentation

    Skills you'll gain: Sample Size Determination, Clinical Trials, Clinical Research, Statistical Reporting, Statistical Analysis, Advanced Analytics, Data Analysis, Statistical Methods, Patient Safety, Bayesian Statistics, Data Presentation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to design Facebook and IG stories using Canva

    Skills you'll gain: Canva (Software), Animations, Content Creation, Social Media, Creative Design, Graphical Tools, Design, Graphic Design, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Microsoft Excel, Financial Analysis, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    521 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google

    تحليلات البيانات من Google

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Rmarkdown, Stakeholder Communications, Data Ethics, Data-Driven Decision-Making, Data Cleansing, Tableau Software, Spreadsheet Software, Data Validation, Data Visualization Software, Interactive Data Visualization, Ggplot2, Presentations, Data Integration, Data Integrity, Data Collection, Case Studies, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Analítica de Datos en Finanzas​

    Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Investment Management, Financial Analysis, Financial Market, Financial Modeling, Analytics, Portfolio Risk, Predictive Analytics, Capital Markets, Performance Measurement, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Market Data, Equities, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Intermediate · Specialization · 1 - 3 Months

  • A

    American Psychological Association

    Psychological Research

    Skills you'll gain: Institutional Review Board (IRB), Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Surveys, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Research and Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    287 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analyzing and Visualizing Data in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Interactive Dashboards with Streamlit and Python

    Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Data Science, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    402 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Clinical Trials Analysis, Monitoring, and Presentation: Johns Hopkins University
  • Data Science Capstone: Johns Hopkins University
  • How to design Facebook and IG stories using Canva: Coursera
  • Business Applications of Hypothesis Testing and Confidence Interval Estimation : Rice University
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • تحليلات البيانات من Google: Google
  • Programmatic Advertising: University of Colorado Boulder
  • Analítica de Datos en Finanzas​: Universidad de los Andes
  • Psychological Research: American Psychological Association
  • Create Machine Learning Models in Microsoft Azure: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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