Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Decision Making, Podcasting, Storytelling, Safety and Security, Content Creation, Digital Publishing, Diversity Awareness, Business Modeling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Data Visualization, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Statistical Hypothesis Testing, Data Science, Statistical Programming, Data Visualization Software, Probability & Statistics, Jupyter, Regression Analysis, Correlation Analysis, Matplotlib, Pandas (Python Package)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Bidding, Facebook, Keyword Research, Pay Per Click Advertising, Online Advertising, Campaign Management, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pinterest, Search Engine Marketing, Social Media, Lead Generation, Marketing, Paid media, TikTok, Advertising, Social Media Marketing, Digital Advertising
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Transformation, Cloud Computing Architecture, SAP S/4HANA, Cloud Computing, System Design and Implementation, SAP Applications, Cybersecurity, ABAP RESTful Programming Model (RAP), Software As A Service, Enterprise Architecture, Enterprise Resource Planning, Analytics, Business Technologies, Customer experience strategy (CX), Data Science, Microservices, Business Analysis, Application Development
Beginner · Course · 1 - 3 Months

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Hardware Architecture, Bash (Scripting Language), Distributed Computing, Scalability, Computer Systems, File I/O, Big Data, Operating Systems, File Systems, Scripting, Command-Line Interface, C and C++, Performance Tuning, Computer Programming Tools, Linux, Load Balancing, Programming Principles, Communication Systems, Linear Algebra
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture
Mixed · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations
Beginner · Specialization · 3 - 6 Months