• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    SPSS: Apply & Interpret Logistic Regression Models

    Skills you'll gain:

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Emotional Intelligence, People Management, Leadership and Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Teamwork, Communication, Leadership, Human Resources

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine Advanced Gameplay & AI Mastery

    Skills you'll gain: Game Design, Video Game Development, Unreal Engine, User Interface (UI), Interactive Design, Animation and Game Design, User Interface and User Experience (UI/UX) Design, Virtual Environment, Computer Graphics, 3D Assets, Scripting, Artificial Intelligence, User Flows, Data Structures, Animations, Debugging, Performance Tuning, System Design and Implementation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    PyTorch: Advanced Architectures and Deployment

    Skills you'll gain: PyTorch (Machine Learning Library), Generative AI, Deep Learning, MLOps (Machine Learning Operations), Application Deployment, Software Visualization, Artificial Neural Networks, Computer Vision, Dimensionality Reduction

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Sustainable Food Production Through Livestock Health Management

    Skills you'll gain: Infectious Diseases, Epidemiology, Nutrition and Diet, Food Safety and Sanitation, Public Health and Disease Prevention, Physiology, Sustainable Systems, Immunology, Biology, Microbiology, Caregiving, Environment and Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    620 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Marketing

    Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    468 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Ashoka University

    Personality in Action: Science to Shape Your Life

    Skills you'll gain: Goal Setting, Lifelong Learning, Resilience, Behavioral Economics, Emotional Intelligence, Cognitive flexibility

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Navigating Generative AI Ethics

    Skills you'll gain: Artificial Intelligence, Ethical Standards And Conduct, Diversity and Inclusion, Stakeholder Engagement, Compliance Reporting, Content Creation, Brand Management, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, New Business Development, Resource Allocation, Target Market, Business Process Modeling, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…192021…84

In summary, here are 10 of our most popular consumer behavior courses

  • Market and Competition in Pricing Strategy: University of Virginia
  • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign
  • SPSS: Apply & Interpret Logistic Regression Models: EDUCBA
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Unreal Engine Advanced Gameplay & AI Mastery: EDUCBA
  • PyTorch: Advanced Architectures and Deployment: DeepLearning.AI
  • Sustainable Food Production Through Livestock Health Management: University of Illinois Urbana-Champaign
  • Leadership Through Marketing: Northwestern University
  • Personality in Action: Science to Shape Your Life: Ashoka University
  • Navigating Generative AI Ethics: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok