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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Strategic Thinking, Risk Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Essential Linear Algebra for Data Science

    Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create social media content with Prezi

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Prediction Models with Sports Data

    Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Modeling, Statistical Modeling, Data Analysis, Analytics, Regression Analysis, Pandas (Python Package), Model Evaluation, Python Programming, Probability, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Python, SQL, Tableau for Data Science

    Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    24 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • N

    National Taiwan University

    用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3))

    Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Programming Principles, Python Programming, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Mixed · Course · 1 - 3 Months

  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • S

    SAS

    Preparing for the SAS Programming Certification Exam

    Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Project Management Tracker using Google Sheets

    Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Digital Media Strategy, Marketing Planning, Content Performance Analysis, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Innovation and International Strategy: Illinois Tech
  • Essential Linear Algebra for Data Science: University of Colorado Boulder
  • Create social media content with Prezi : Coursera
  • Prediction Models with Sports Data: University of Michigan
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Python, SQL, Tableau for Data Science: Coursera
  • 用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3)): National Taiwan University
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Preparing for the SAS Programming Certification Exam : SAS
  • Create a Project Management Tracker using Google Sheets: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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