• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • T

    The Chinese University of Hong Kong

    Intellectual Change in Early China: Warring States and Han

    Skills you'll gain: Culture, Social Sciences, Liberal Arts, World History, Ancient History, Research, Political Sciences, Psychology, Economics, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Time Series Mastery: Forecasting with ETS, ARIMA, Python

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Financial Forecasting, Trend Analysis, Predictive Modeling, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Market Data, Exploratory Data Analysis, Pandas (Python Package), Jupyter, Matplotlib, NumPy

    4
    Rating, 4 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Violences et religions

    Skills you'll gain: Ancient History, World History, Social Studies, Research, Intercultural Competence, Political Sciences, Sociology, Cultural Diversity, Anthropology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    134 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Business Process Improvement, Inventory Management System, Process Analysis, Operational Efficiency, Financial Accounting, Financial Reporting, Income Statement, Capital Budgeting, Manufacturing Operations, Marketing, Cash Flows, Finance, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 2 – China and the World

    Skills you'll gain: International Relations, World History, Diplomacy, Oil and Gas, Political Sciences, Economics, Economic Development, Talent Acquisition, Policy Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Privacy in the Western World

    Skills you'll gain: Personally Identifiable Information, Information Privacy, Law, Regulation, and Compliance, Data Ethics, International Relations, Cybersecurity, World History, European History, Research, Political Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Evaluación de peligros y riesgos por fenómenos naturales

    Skills you'll gain: Mitigation, Risk Control, Hazard Analysis, Hydrology, Vulnerability, Physical Science, Research, Environmental Monitoring, Case Studies, Social Sciences, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    705 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Capstone Project: Advanced AI for Drug Discovery

    Skills you'll gain: Model Evaluation, Feature Engineering, Bioinformatics, Dimensionality Reduction, Predictive Modeling, Deep Learning, Artificial Neural Networks, Pandas (Python Package), Drug Development, Unsupervised Learning, Scikit Learn (Machine Learning Library), Data Manipulation, Molecular Biology, Regression Analysis, Machine Learning Algorithms, Machine Learning

    2.5
    Rating, 2.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Theatre and Globalization

    Skills you'll gain: Performing Arts, International Relations, World History, Cultural Diversity, Art History, Music History, Media and Communications, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Introducción a la Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Analysis, Operational Efficiency, Production Management, Business Process Management, Quality Management, Process Improvement, Performance Measurement, Workforce Management, Inventory Management System, Capacity Management, Resource Utilization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Driving engagement, Keyword Research, Brand Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    One Health Investigations of Outbreaks and Spillover Events

    Skills you'll gain: Microbiology, Epidemiology, Public Health, Infectious Diseases, Investigation, Environment, Environmental Monitoring, Laboratory Testing, Anthropology, Diagnostic Tests, Qualitative Research, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 3 Months

1…195196197…378

In summary, here are 10 of our most popular market research courses

  • Intellectual Change in Early China: Warring States and Han: The Chinese University of Hong Kong
  • Time Series Mastery: Forecasting with ETS, ARIMA, Python: Coursera
  • Violences et religions: University of Geneva
  • 商务基础 (中文版): University of Pennsylvania
  • Chinese Politics Part 2 – China and the World: The Hong Kong University of Science and Technology
  • Privacy in the Western World: 28DIGITAL
  • Evaluación de peligros y riesgos por fenómenos naturales: Universidad Nacional Autónoma de México
  • Capstone Project: Advanced AI for Drug Discovery: LearnQuest
  • Theatre and Globalization: Ludwig-Maximilians-Universität München (LMU)
  • Introducción a la Gestión de Operaciones: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok