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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    Preparing for the SAS Programming Certification Exam

    Skills you'll gain: Data Manipulation, Data Access, Data Import/Export, SAS (Software), Microsoft Excel, Data Analysis, Statistical Programming, Data Preprocessing, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Intermediate · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Mathematical Biostatistics Boot Camp 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Biostatistics, Sampling (Statistics), Statistics, Data Analysis, Regression Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Business Technologies, Cloud Deployment, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, Customer Insights, User Centered Design, Cybersecurity, Data Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Intermediate · Specialization · 1 - 3 Months

  • H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

    3.7
    Rating, 3.7 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Prepare for SnowPro Core Exam: Architecture & SQL

    Skills you'll gain: Performance Tuning, Data Architecture, User Accounts, Data Warehousing, SQL, Database Management, Data Modeling, Data Transformation, Data Import/Export, Data Integration, Role-Based Access Control (RBAC), Data Governance, JSON, Data Security

    2.9
    Rating, 2.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Human-Centered Design for Inclusive Innovation

    Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Product Design, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Workplace inclusivity, Brainstorming, Empathy, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    175 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Preprocessing, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Dimensionality Reduction, Machine Learning, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Classification Algorithms, Forecasting, Decision Tree Learning, Anomaly Detection, Data Manipulation, Regression Analysis, Statistical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Preparing for the SAS Programming Certification Exam : SAS
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Mathematical Biostatistics Boot Camp 2: Johns Hopkins University
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Introduction to Information Systems for Business: Howard University
  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • Prepare for SnowPro Core Exam: Architecture & SQL: Board Infinity
  • Human-Centered Design for Inclusive Innovation: University of Toronto
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Crea una cuenta de negocio en Instagram: Coursera

Skills you can learn in Marketing

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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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