• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    263 reviews

    Beginner · Specialization · 3 - 6 Months

  • É

    École Polytechnique

    Comprendre la France, Advanced French Language & Culture

    Skills you'll gain: Oral Expression, Language Competency, Persuasive Communication, Oral Comprehension, Writing, Vocabulary, Language Learning, Grammar, Culture, Political Sciences, Liberal Arts, Cultural Diversity, Intercultural Competence, European History, Art History, World History, Science and Research, Social Sciences, Public Policies, Cinematography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    156 reviews

    Advanced · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Health Informatics

    Skills you'll gain: Health Informatics, Clinical Informatics, Healthcare Project Management, Health Technology, Change Control, Health Systems, Health Policy, Informatics, Health Care, Medical Records, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Decision Support Systems, Solution Design, Health Information Management and Medical Records, IT Management, Electronic Medical Record System, Data Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    987 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Zielsetzung für eine Facebook Werbekampagne

    Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Active Listening: Enhancing Communication Skills

    Skills you'll gain: Active Listening, Social Skills, Emotional Intelligence, Empathy, Interpersonal Communications, Conflict Management, Cultural Diversity, Non-Verbal Communication, Relationship Building, Self-Awareness, Communication, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    634 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Sistemas de Transporte

    Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Métodos de enseñanza temprana de matemáticas y ciencias

    Skills you'll gain: Student-Centred Learning, Student Engagement, Teaching, Mathematics Education, Diversity Awareness, Parent Communication, Instructional Strategies, Cultural Responsiveness, Research, Science and Research

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Course · 1 - 4 Weeks

1…206207208…500

In summary, here are 10 of our most popular social media marketing courses

  • Data Science Fundamentals: University of California, Irvine
  • Comprendre la France, Advanced French Language & Culture : École Polytechnique
  • Health Informatics: Johns Hopkins University
  • Crea Videos para Redes Sociales con Canva: Coursera
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Zielsetzung für eine Facebook Werbekampagne: Coursera
  • Building Your Artistic Brand: University of Colorado Boulder
  • Active Listening: Enhancing Communication Skills: Coursera
  • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
  • Métodos de enseñanza temprana de matemáticas y ciencias: Banco Interamericano de Desarrollo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok