Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Digital Media Strategy, Marketing Planning, Content Performance Analysis, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Manipulation
Beginner · Specialization · 1 - 3 Months
University of Washington
Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct
Mixed · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Financial Services, Artificial Intelligence, Responsible AI, FinTech, Banking Services, Financial Regulation, Banking, Fraud detection, Machine Learning, Applied Machine Learning, Unsupervised Learning, Data Ethics, Natural Language Processing, AI Personalization, Deep Learning, Credit Risk, Reinforcement Learning, Big Data, Algorithms, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Statistical Visualization, Matplotlib, Web Scraping, Business Logic, Machine Learning, Business Analytics, Programming Principles, Python Programming, Business Economics, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Data Analysis
Mixed · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods
Beginner · Course · 1 - 3 Months

Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Unilever
Skills you'll gain: Supply Chain Systems, Supply Chain Management, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Business Technologies, Inventory Management System, Forecasting, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving, Interviewing Skills
Beginner · Course · 1 - 4 Weeks