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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Unlock the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Data Literacy, Business Intelligence, Data Processing, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Data Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    PwC

    Data Analysis and Presentation Skills: the PwC Approach Final Project

    Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Dashboard, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    256 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    أساسيات تحليل البيانات باستخدام جداول بيانات جوجل

    Skills you'll gain: Google Sheets, Exploratory Data Analysis, Statistical Analysis, Data Analysis, Data Presentation, Spreadsheet Software, Data Visualization, Graphing, Statistics, Data Science, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Exploring the Field of U.S. Payroll

    Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Tax, Payroll Processing, Payroll Reporting, Non-Profit Accounting, Specialized Accounting, Record Keeping, Accounting, Tax Compliance, Tax Laws, Law, Regulation, and Compliance, Organizational Structure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Developing Data Models with LookML

    Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, SQL, Data Analysis, Data Persistence, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Salesforce Admin Certification Preparation

    Skills you'll gain: Salesforce Development, Application Deployment, Customer Relationship Management (CRM) Software, Data Management, Workflow Management, Account Management, Training and Development, Business Process Automation, Customer Service, Security Controls

    3.8
    Rating, 3.8 out of 5 stars
    ·
    67 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SAS

    Machine Learning Using SAS Viya

    Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Preprocessing, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Dimensionality Reduction, Machine Learning, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Classification Algorithms, Forecasting, Decision Tree Learning, Anomaly Detection, Data Manipulation, Regression Analysis, Statistical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Unlock the Power of Data with Power BI: Microsoft
  • Data Analysis and Presentation Skills: the PwC Approach Final Project: PwC
  • أساسيات تحليل البيانات باستخدام جداول بيانات جوجل : Coursera
  • Exploring the Field of U.S. Payroll: Automatic Data Processing, Inc. (ADP)
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
  • Capstone: Making the Case for AI: Emory University
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Developing Data Models with LookML: Google Cloud
  • Salesforce Admin Certification Preparation: LearnKartS
  • Machine Learning Using SAS Viya: SAS

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