• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • S

    Starweaver

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Strategic Communication, Digital Media Strategy, Communication Strategies, Social Media, Digital Marketing, Digital Content, Target Audience, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Electric Utilities Fundamentals and Future

    Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Safety, Customer experience strategy (CX), Financial Regulation, Customer Engagement, Regulatory Affairs, Sustainable Systems, Emerging Technologies, Technology Strategies, Environmental Issue, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    741 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Application Design, Application Deployment, Data Structures, User Accounts, Personalized Service, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    685 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Race and Cultural Diversity in American Life and History

    Skills you'll gain: Social Studies, Diversity Awareness, Cultural Diversity, Sociology, Social Sciences, Culture, Social Justice, World History, Political Sciences, Economics, Policy, and Social Studies, Policy Analysis, Immigration Law, Demography

    4.6
    Rating, 4.6 out of 5 stars
    ·
    302 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Negociações de sucesso: estratégias e habilidades essenciais (em Português)

    Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Planning, Strategic Planning, Conflict Management, Communication, Cultural Diversity, Business Ethics, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies

    Skills you'll gain: Gerontology, Long Term Care, Caregiving, Geriatrics, Home Health Care and Assisted Living, Social Determinants Of Health, Community Development, Care Management, Patient-centered Care, Stress Management, Health Policy, Mental and Behavioral Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    320 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Figma Mastery: From Wireframes to Prototypes

    Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, Design Thinking, User Flows, Design Research, Front-End Web Development, User Interface (UI), Mockups, User Centered Design, UI Components, Software Design Documents, UI/UX Strategy, Interaction Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    414 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Popular This Week
    Popular This Week
    G

    Google

    Google People Management Essentials

    Skills you'll gain: Team Leadership, Employee Coaching, Team Performance Management, Performance Management, Constructive Feedback, People Development, Goal Setting, Delegation Skills, Culture Transformation, Relationship Management, AI Enablement, Self-Awareness, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    397 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Content Management, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Santa Cruz

    Children Acquiring Literacy Naturally

    Skills you'll gain: Literacy, Demography, Child Development, Human Learning, Language Learning, Childhood Education and Development, Learning Theory, Education Software and Technology, Social Studies, Experimentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    192 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Calculus: Single Variable Part 1 - Functions

    Skills you'll gain: Calculus, Engineering Calculations, Mathematical Theory & Analysis, Algebra, Advanced Mathematics, Applied Mathematics, Derivatives

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

1…223224225…501

In summary, here are 10 of our most popular social media marketing courses

  • Mastering Digital Communication: Effective Online Engagement: Starweaver
  • Electric Utilities Fundamentals and Future: University of Colorado System
  • Build a mobile app with Google Sheets on Glide and no coding: Coursera
  • Race and Cultural Diversity in American Life and History: University of Illinois Urbana-Champaign
  • Negociações de sucesso: estratégias e habilidades essenciais (em Português): University of Michigan
  • Living with Dementia: Impact on Individuals, Caregivers, Communities and Societies: Johns Hopkins University
  • Figma Mastery: From Wireframes to Prototypes: Coursera
  • Create Customer Personas in Canva: Coursera
  • Google People Management Essentials: Google
  • Manage and schedule content in Facebook Creator Studio: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok