• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • A

    Alfaisal University | KLD

    الأسواق المالية | Financial Markets

    Skills you'll gain: Financial Market, Derivatives, Investments, Capital Markets, International Finance, Financial Trading, Securities Trading, Market Liquidity, Finance, Investment Management, Financial Services, Futures Exchange, Risk Analysis, Return On Investment, Equities, Portfolio Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    الشبكات العصبية والتعلم العميق

    Skills you'll gain: Deep Learning, Artificial Neural Networks, Artificial Intelligence, Computer Vision, Convolutional Neural Networks, Machine Learning Methods, Applied Machine Learning, Network Architecture

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • D

    Dartmouth College

    American Renaissance: Classic Literature of the 19th Century

    Skills you'll gain: Storytelling, Oral Expression, Writing, Liberal Arts, Editing, Ethical Standards And Conduct, Research, Diversity Awareness, Social Studies, Social Justice, World History, Cultural Diversity, Culture, Creativity, Political Sciences, Advocacy, Public History

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • H

    Hebrew University of Jerusalem

    Moses' Face: Moses' images as reflected in Jewish literature

    Skills you'll gain: Ancient History, Art History, Research, Public History, Liberal Arts, Storytelling, Cultural Diversity, Timelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 3 - 6 Months

  • T

    The Hong Kong University of Science and Technology

    Business Case Analysis

    Skills you'll gain: Business Communication, Case Studies, Data Visualization, English Language, Presentations, Oral Expression, Report Writing, Business Writing, Business Analysis, Analysis, Communication, Public Speaking, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Finanças Orientada a Dados

    Skills you'll gain: Big Data, FinTech, Market Data, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Mobile Banking, Banking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Sapienza University of Rome

    Alle origini della civiltà mediterranea: archeologia della città dal Levante all’Occidente - III-I millennio a.C.

    Skills you'll gain: Ancient History, World History, Culture, Art History, Cultural Diversity, Social Studies, Research, Anthropology, Architecture and Construction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI in Litigation and Dispute Resolution

    Skills you'll gain: Responsible AI, Legal Technology, Legal Research, Client Services, Litigation Support, Mediation, Legal Strategy, Generative AI, Electronic Discovery, Artificial Intelligence, AI Workflows, Document Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    نماذج إدارة العمليات | Operations Management Models

    Skills you'll gain: Six Sigma Methodology, Production Schedule, Quality Management, Operations Management, Production Management, Operational Efficiency, Process Improvement, Business Operations, Quality Control, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

1…224225226…378

In summary, here are 10 of our most popular market research courses

  • الأسواق المالية | Financial Markets: Alfaisal University | KLD
  • Pesquisa de Mercado e a Gestão Estratégica de Marketing: Fundação Instituto de Administração
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • الشبكات العصبية والتعلم العميق: DeepLearning.AI
  • Digital Campaign Management & Optimization: Coursera
  • American Renaissance: Classic Literature of the 19th Century: Dartmouth College
  • Moses' Face: Moses' images as reflected in Jewish literature: Hebrew University of Jerusalem
  • Business Case Analysis: The Hong Kong University of Science and Technology
  • Finanças Orientada a Dados: Fundação Instituto de Administração
  • Alle origini della civiltà mediterranea: archeologia della città dal Levante all’Occidente - III-I millennio a.C.: Sapienza University of Rome

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok