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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Schedule Posts to Multiple Platforms using Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Python: de cero a analista de datos

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Extract, Transform, Load, Data Analysis, NumPy, Package and Software Management, Time Series Analysis and Forecasting, Data Visualization Software, Data Science, Python Programming, Jupyter, Graphing, Matplotlib, Data Import/Export, Data Manipulation, Software Installation, Ubuntu, Scripting, Computational Thinking, Mac OS

    4.1
    Rating, 4.1 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Azure Synapse SQL Pool - Implement Polybase

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Microsoft SQL Servers, Transact-SQL, Data Integration, Cloud Storage, SQL, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Cloudera

    Analyzing Big Data with SQL

    Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Databases, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    531 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Advanced Data Analysis & Visualization with Copilot in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Presentation, Data Storytelling, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Statistical Methods, Data Integration, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDHEC Business School

    Economics and Policies of Climate Change

    Skills you'll gain: Environmental Policy, Economics, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Environmental Regulations, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • How to Schedule Posts to Multiple Platforms using Hootsuite: Coursera
  • Applications of Copilot in the Workplace: Microsoft
  • Python: de cero a analista de datos: Universidad Nacional Autónoma de México
  • Azure Synapse SQL Pool - Implement Polybase: Coursera
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD
  • Analyzing Big Data with SQL: Cloudera
  • Advanced Data Analysis & Visualization with Copilot in Excel: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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