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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Market Dynamics, Text Mining, Technical Analysis, Risk Management, Financial Regulation, Compliance Management, Benchmarking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Product Marketing, Product Demonstration, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    Football: More than a Game

    Skills you'll gain: Culture, International Relations, Finance, Diplomacy, Social Impact, Cultural Diversity, Socioeconomics, Cultural Sensitivity, World History, Governance, Community Development, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Mastering Azure Databricks for Data Engineers

    Skills you'll gain: Databricks, CI/CD, Apache Spark, Microsoft Azure, Data Governance, Data Lakes, Data Architecture, Integration Testing, Real Time Data, Data Integration, PySpark, Data Pipelines, Data Storage Technologies, Data Management, Automation, Data Storage, Jupyter, File Systems, Development Testing, Data Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    47 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Predictive Modeling, Risk Management, R Programming, Data Transformation, Machine Learning Methods, Descriptive Analytics, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Charts and Dashboard using Google Sheets

    Skills you'll gain: Dashboard, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Excel Formulas, Data Analysis, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    649 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • I

    IESE Business School

    Finanzas para directivos

    Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    408 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    3.8
    Rating, 3.8 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Creating a Portfolio : Indian School of Business
  • Ecommerce Listing Course: Simplilearn
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Football: More than a Game: The University of Edinburgh
  • Mastering Azure Databricks for Data Engineers: Packt
  • Analítica financiera​: Universidad de los Andes
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Create Charts and Dashboard using Google Sheets: Coursera
  • Finanzas para directivos: IESE Business School

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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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