• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • D

    DeepLearning.AI

    Apply Generative Adversarial Networks (GANs)

    Skills you'll gain: Generative Adversarial Networks (GANs), Generative AI, PyTorch (Machine Learning Library), Image Analysis, Convolutional Neural Networks, Responsible AI, Data Ethics, Unsupervised Learning, Information Privacy, Data Synthesis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    548 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Preparation for Job Interviews

    Skills you'll gain: Interviewing Skills, Recruitment, Oral Expression, Follow Through, Communication, Business Writing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    961 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Self Awareness and the Effective Leader

    Skills you'll gain: Creative Problem-Solving, Prioritization, Stress Management, Time Management, Self-Awareness, Leadership Development, Leadership, Personal Development, Goal Setting, Relationship Building, Emotional Intelligence, Resilience, Communication, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Corporate Communications, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    347 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Campus BBVA

    El ABC de la sostenibilidad

    Skills you'll gain: Sustainable Development, Sustainability Reporting, Sustainable Business, Environment, Environmental Resource Management, Socioeconomics, Environmental Social And Corporate Governance (ESG), Social Justice, Stakeholder Engagement, Economic Development, Diversity Awareness, Climate Change Adaptation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    360 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Speaking and Presenting: Poise

    Skills you'll gain: Public Speaking, Verbal Communication Skills, Communication, Non-Verbal Communication, Composure, Communication Strategies, Advocacy, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Disease Screening in Public Health

    Skills you'll gain: Gerontology, Health Policy, Program Evaluation, Geriatrics, Preventative Care, Prenatal Care, Epidemiology, Maternal Health, Health Disparities, Diagnostic Tests, Public Health, Healthcare Ethics, Chronic Diseases, Cardiology, Oncology, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    406 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    What is Climate Change?

    Skills you'll gain: Environment, Climate Change Adaptation, Persuasive Communication, Media and Communications, Environmental Policy, Climate Change Mitigation, Social Sciences, Scientific Methods, Political Sciences, Environmental Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAP

    Foundations of Business Analysis

    Skills you'll gain: Stakeholder Management, Business Analysis, SAP Signavio, Business Systems Analysis, SAP Analytics Cloud, SAP Applications, Stakeholder Analysis, Business Process Modeling, Business Requirements, ChatGPT, Requirements Analysis, Organizational Strategy, Business Strategy, Agile Methodology, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

1…249250251…501

In summary, here are 10 of our most popular social media marketing courses

  • Apply Generative Adversarial Networks (GANs): DeepLearning.AI
  • Preparation for Job Interviews: Coursera
  • Self Awareness and the Effective Leader: Rice University
  • Introduction to Crisis Management and Crisis Communication: University of Colorado Boulder
  • Introduction to Customer Service: CVS Health
  • El ABC de la sostenibilidad : Campus BBVA
  • Speaking and Presenting: Poise: University of Michigan
  • Introdução ao Big Data : Fundação Instituto de Administração
  • Disease Screening in Public Health: University of Geneva
  • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok