Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fred Hutchinson Cancer Center
Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Laboratory Research, Metadata Management, Science and Research, R Programming, Spatial Data Analysis, Scientific Methods, Data Collection, Data Quality, Research, Quantitative Research, Informatics, Biology, Laboratory Techniques, Analysis
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Asset Management, Intellectual Property, Data Quality, Information Management, Digital Assets, Business Valuation, Information Systems, Management Information Systems, Data Governance, Enterprise Modeling, Business Metrics, Accounting, Organizational Structure, Innovation, Data Analysis, Big Data
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Integration, Data Processing, Data Architecture, Analytics, Data Transformation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Business Analytics, Python Programming, Data Analysis Software
Beginner · Specialization · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Integrity, Statistical Visualization, Drive Engagement, Presentations, Microsoft Excel, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Content, Content Management, No-Code Development, Web Design and Development, Content Creation
Beginner · Guided Project · Less Than 2 Hours