• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • D

    Duke University

    ESG Mindsets for Business Transformation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Adaptability, Open Mindset, Sustainable Business, Strategic Thinking, Business Solutions, Business Transformation, Strategic Leadership, Corporate Sustainability, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Human Resource Management: Corporate Fundamentals

    Skills you'll gain: Human Capital, Human Resources, Employee Performance Management, Performance Management, Human Resource Strategy, Human Resources Management and Planning, Talent Management, Workforce Planning, Talent Acquisition, Performance Appraisal, Talent Recruitment, Workforce Development, Labor Relations, Compensation and Benefits, Organizational Strategy, Succession Planning, Workforce Management, Employee Retention, Case Studies, Corporate Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding

    3.1
    Rating, 3.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Leveraging Generative AI for Social Impact Organizations

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Workflows, Generative AI, Data Ethics, Social Impact, Self Service Technologies, Artificial Intelligence, LLM Application, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea una Declaración de Misión y Visión con Canva

    Skills you'll gain: Presentations, Canva (Software), Graphic Design, Graphic and Visual Design, Marketing Materials, Marketing, User Accounts, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Macquarie University

    Cyber Security: Data & Identity Security

    Skills you'll gain: Identity and Access Management, Cryptography, Network Security, AWS Identity and Access Management (IAM), Data Security, Authentications, Encryption, Advanced Encryption Standard (AES), Network Protocols, Cyber Risk, Cybersecurity, Data Sharing, Cyber Attacks, Secure Coding, Key Management, Computer Security, Data Management, Cyber Security Strategy, Security Management, Security Awareness

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Human Capital: Positive Downsizing and Navigating Politics

    Skills you'll gain: Human Resources, Human Resource Strategy, Industrial and Organizational Psychology, Human Capital, Human Resources Management and Planning, Employee Relations, Business Ethics, Policy Development, Relationship Management, Conflict Management, Document Management, Organizational Change, Case Studies, Change Management, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    The Business Case for ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Financial Reporting, Corporate Sustainability, Sustainable Business, Enterprise Risk Management (ERM), Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Ethical Standards And Conduct, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    CompTIA Security+ (SY0-701)

    Skills you'll gain: IT Security Architecture, Incident Response, Endpoint Security, Zero Trust Network Access, Risk Analysis, Network Security, Risk Mitigation, Cyber Governance, Compliance Auditing, Event Monitoring, Application Security, Cyber Security Policies, Cyber Risk, Computer Security, Governance, Data Security, Information Systems Security, Infrastructure Security, Mobile Security, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

1…262263264…429

In summary, here are 10 of our most popular marketing strategy courses

  • ESG Mindsets for Business Transformation: Duke University
  • Human Resource Management: Corporate Fundamentals: EDUCBA
  • AI for Customer Experience with Chatbots and Analytics: Coursera
  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • Leveraging Generative AI for Social Impact Organizations: University of Michigan
  • Create a Facebook Shop in Commerce Manager: Coursera
  • Crea una Declaración de Misión y Visión con Canva: Coursera
  • Cyber Security: Data & Identity Security: Macquarie University
  • Human Capital: Positive Downsizing and Navigating Politics: University of Michigan
  • The Business Case for ESG: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok