• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    The Harder Side of Science Communication

    Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Research, Research Methodologies, Critical Thinking, Communication, Cognitive flexibility, Psychology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Privacy & Standardisation Capstone

    Skills you'll gain: Information Privacy, Medical Privacy, Personally Identifiable Information, Legal Research, General Data Protection Regulation (GDPR), Data Ethics, Law, Regulation, and Compliance, Health Care Procedure and Regulation, Technology Strategies

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Agriculture as an Asset Class

    Skills you'll gain: Real Estate, Balance Sheet, Investments, Land Management, Risk Management, Asset Management, Financial Analysis, Financial Statements, Financial Services, Return On Investment, Tax Planning

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Retail Management Strategies: Apply & Analyze

    Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business Strategy, Business, Business Management, Organizational Strategy, Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    ChatGPT Mastery – Craft Prompts for Optimal Results

    Skills you'll gain: ChatGPT, Overcoming Obstacles, Responsible AI, Learning Strategies, Generative AI, Storytelling, Writing, Artificial Intelligence, Javascript

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Kotter

    The 4 Core Change Principles

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Leadership and Management, Organizational Structure, Organizational Leadership, Industrial and Organizational Psychology, People Management, Leadership Development, Leadership, Drive Engagement, Stakeholder Engagement, Diversity and Inclusion, Lifelong Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Peruana de Ciencias Aplicadas

    Urban Landscapes of Care - Designing child friendly cities

    Skills you'll gain: Child Development, Community Development, Working With Children, Social Impact, Human Centered Design, Qualitative Research, Sustainable Development, Graphical Tools, Design Strategies, Design, Program Evaluation, Empathy

    Intermediate · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    المؤشرات الاقتصادية | Economic Indicators

    Skills you'll gain: Economic Development, Performance Analysis, Economics, Business Economics, International Finance, Market Data, Business Valuation, Financial Acumen, Key Performance Indicators (KPIs), Business Metrics, Equities, Supply And Demand, Payment Systems, Market Dynamics

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Digital Marketing Landscape

    Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    PepsiCo

    PepsiCo: Water Stewardship

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Stormwater Management, Environment and Resource Management, Natural Resource Management, Environment, Corporate Sustainability, Stakeholder Engagement, Governance, Strategic Thinking, Public Works, Forecasting, Environmental Science, Environmental Engineering and Restoration, Quantitative Research, Environmental Monitoring, Supply Chain Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Negotiation

    Skills you'll gain: Negotiation, Conflict Management, Communication, Contingency Planning, Active Listening, Strategic Thinking, Planning, Empathy, Research, Analysis, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Marketing Analytics, Statistical Software, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Business Analytics, Correlation Analysis, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Marketing, Market Research, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

1…263264265…378

In summary, here are 10 of our most popular market research courses

  • The Harder Side of Science Communication : University of Colorado Boulder
  • Privacy & Standardisation Capstone: 28DIGITAL
  • Agriculture as an Asset Class: University of Illinois Urbana-Champaign
  • Retail Management Strategies: Apply & Analyze: EDUCBA
  • ChatGPT Mastery – Craft Prompts for Optimal Results: Packt
  • The 4 Core Change Principles: Kotter
  • Urban Landscapes of Care - Designing child friendly cities: Universidad Peruana de Ciencias Aplicadas
  • المؤشرات الاقتصادية | Economic Indicators: Alfaisal University | KLD
  • Digital Marketing Landscape: Simplilearn
  • PepsiCo: Water Stewardship: PepsiCo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok