• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    Intel

    The IntelĀ® AI Value

    Skills you'll gain: AI Enablement, AI Product Strategy, Artificial Intelligence, Technology Strategies, Company, Product, and Service Knowledge, Customer experience strategy (CX), Emerging Technologies, B2B Sales, Computer Hardware

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    70 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Management Training And Development, Business Strategy, Budgeting, Insurance Policies, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    10 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • N

    National Taiwan University

    å•†ē®”ē ”ē©¶äø­ēš„č³½å±€åˆ†ęžļ¼ˆäŗŒļ¼‰ļ¼šč³‡čØŠē¶“ęæŸå­ø (Game Theoretic Analysis for Business Research (2))

    Skills you'll gain: Supply Chain Management, Game Theory, Economics, Business Research, Forecasting, Competitive Analysis, Business Analysis, Business Strategy, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    22 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer experience improvement, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Agribusiness

    Skills you'll gain: Digital Transformation, Business Transformation, Sustainability Standards, Operational Efficiency, Business Technologies, Sustainable Business, Internet Of Things, Technology Solutions, Innovation, Market Trend, Trend Analysis

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    46 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Copenhagen Business School

    Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Governance, Business Ethics, Corporate Strategy, Leadership Studies, Strategic Partnership, Leadership and Management, Case Studies, Stakeholder Management, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    95 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • U

    University of Michigan

    Leveraging Generative AI for Social Impact Organizations

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Workflows, Generative AI, Data Ethics, Social Impact, Self Service Technologies, Artificial Intelligence, LLM Application, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    Ā·
    20 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Crea una Declaración de Misión y Visión con Canva

    Skills you'll gain: Presentations, Canva (Software), Graphic Design, Graphic and Visual Design, Marketing Materials, Marketing, User Accounts, Business

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Design social media content with Piktochart

    Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

    5
    Rating, 5 out of 5 stars
    Ā·
    6 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • S

    SaĆÆd Business School, University of Oxford

    Sustainable Finance: Products, Instruments and Future Trends

    Skills you'll gain: Sustainable Business, Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Social Impact, Finance, Stakeholder Engagement, Financial Services, Case Studies, Corporate Strategy, Investments, Loans, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    51 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate Ā· Course Ā· 1 - 4 Weeks

1…270271272…429

In summary, here are 10 of our most popular marketing strategy courses

  • The IntelĀ® AI Value:Ā Intel
  • Multi-Event Facility Enterprises & Management:Ā The State University of New York
  • å•†ē®”ē ”ē©¶äø­ēš„č³½å±€åˆ†ęžļ¼ˆäŗŒļ¼‰ļ¼šč³‡čØŠē¶“ęæŸå­ø (Game Theoretic Analysis for Business Research (2)):Ā National Taiwan University
  • AI for Customer Experience with Chatbots and Analytics:Ā Coursera
  • Perspectives in Digital Transformation: Agribusiness:Ā Banco Interamericano de Desarrollo
  • Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia :Ā Copenhagen Business School
  • Leveraging Generative AI for Social Impact Organizations:Ā University of Michigan
  • Create a Facebook Shop in Commerce Manager:Ā Coursera
  • Crea una Declaración de Misión y Visión con Canva:Ā Coursera
  • Design social media content with Piktochart:Ā Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok