• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    IBM

    Program Manager Capstone

    Skills you'll gain: Program Management, Project Management Life Cycle, Stakeholder Management, Communication Planning, Project Management, Project Management Institute (PMI) Methodology, Milestones (Project Management), Project Closure, Resource Management, Scope Management, Risk Management, Budget Management, Portfolio Management, Performance Reporting, Organizational Strategy, Benefits Administration, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    YouTube Monetization: Collaborate with Brands

    Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Proyectos complejos: éxitos o fracasos

    Skills you'll gain: Project Management, Stakeholder Management, Organizational Structure, Project Planning, Systems Thinking, Organizational Strategy, Project Performance, Ideation, Risk Management, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM Data Privacy for Information Architecture

    Skills you'll gain: Information Privacy, Data Governance, Law, Regulation, and Compliance, Personally Identifiable Information, General Data Protection Regulation (GDPR), Data Security, Data Management, Data Architecture, Data Strategy, Data Ethics, Metadata Management, Encryption

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fred Hutchinson Cancer Center

    Developing AI Policy

    Skills you'll gain: Policy Development, Data Ethics, Responsible AI, Stakeholder Engagement, Intellectual Property, Compliance Management, Regulation and Legal Compliance, Legal Strategy, Artificial Intelligence, Governance, Generative AI, Education and Training, Data Science

    4.2
    Rating, 4.2 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Advancing Women in Tech

    AI Automation with Claude

    Skills you'll gain: AI Workflows, Retrieval-Augmented Generation, Business Process Automation, Multimodal Prompts, Image Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Michigan State University

    Avatar Psychology for Designers

    Skills you'll gain: Persona (User Experience), Research Design, Game Design, Design, Animation and Game Design, User Experience Design, Diversity Awareness, Augmented and Virtual Reality (AR/VR), Psychology, User Research, Cultural Sensitivity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Teoria dos Jogos: Da Teoria à Prática

    Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Implement Platform Protection

    Skills you'll gain: Microsoft Azure, Cloud Security, Infrastructure Security, Kubernetes, Network Security, Security Engineering, Firewall, Endpoint Security, Identity and Access Management, Security Strategy, Role-Based Access Control (RBAC), Virtual Machines, Containerization, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Deployment, Virtual Private Networks (VPN), Encryption, Virtual Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Practice Exam for Scrum.org PSPO I Certification

    Skills you'll gain: Agile Product Development, Agile Project Management, Agile Methodology, Product Management, Sprint Retrospectives, Sprint Planning, Backlogs, User Acceptance Testing (UAT)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Advanced · Course · 1 - 4 Weeks

  • S

    SkillUp

    Enterprise Data Architecture and Operations

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Enterprise Architecture, Data Migration, Data Modeling, Data Warehousing, Data Management, Data Processing, Data Storage, DevOps, Data Governance, Data Integration, Application Frameworks, Data Transformation, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

1…272273274…429

In summary, here are 10 of our most popular marketing strategy courses

  • Program Manager Capstone: IBM
  • YouTube Monetization: Collaborate with Brands: Coursera
  • Proyectos complejos: éxitos o fracasos: Universidad de los Andes
  • IBM Data Privacy for Information Architecture: IBM
  • Introduction au CRM avec HubSpot: Coursera
  • Developing AI Policy: Fred Hutchinson Cancer Center
  • AI Automation with Claude: Advancing Women in Tech
  • Avatar Psychology for Designers: Michigan State University
  • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
  • Implement Platform Protection: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok