• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Presentation, Data Visualization Software, Interactive Data Visualization, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Regression Modeling Fundamentals

    Skills you'll gain: Logistic Regression, Predictive Modeling, SAS (Software), Statistical Modeling, Regression Analysis, Model Evaluation, Statistical Analysis, Data Analysis, Model Deployment, Data Preprocessing, Statistical Methods, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Sell a product or a service with Canva

    Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Iconic Logo Design: Brainstorm & Refine Unique Concepts

    Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Branding, Marketing Design, Brainstorming, Design Thinking, Color Theory, User Research, Design Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Analysis, Data Preprocessing, Threat Detection, Data Access, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Multimedia, Project Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Getting Started with AI

    Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Salesforce Capstone: Organization Integration

    Skills you'll gain: Salesforce, Email Marketing, User Accounts, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Управление анализом данных

    Skills you'll gain: Data Presentation, Statistical Reporting, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Coordination, Statistical Modeling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 4 Weeks

1…285286287…465

In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau: Packt
  • GA Goal Tracking & Setup: Coursera
  • Regression Modeling Fundamentals: SAS
  • Sell a product or a service with Canva: Coursera
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Iconic Logo Design: Brainstorm & Refine Unique Concepts: Skillshare
  • The Total Data Quality Framework: University of Michigan
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • From Data to Decisions: Getting Started with AI: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok