• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • B

    Banco Interamericano de Desarrollo

    Uso de datos en las organizaciones del S.XXI

    Skills you'll gain: Data Collection, Business Intelligence, Data-Driven Decision-Making, Data Strategy, Data Analysis, Business Analytics, Data Ethics, Analytics, Big Data, Small Data, Diversity and Inclusion, Organizational Effectiveness, Data Quality, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • N

    National Taiwan University

    東亞儒學:孟子二 (East Asian Confucianisms: Mencius(2))

    Skills you'll gain: Ancient History, Liberal Arts, World History, Culture, Research, Political Sciences, Ethical Standards And Conduct, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Введение в оценку компаний с WACC

    Skills you'll gain: Capital Budgeting, Business Valuation, Financial Analysis, Financial Modeling, Return On Investment, Financial Market, Finance, Investment Banking, Corporate Finance, Risk Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI in Government

    Skills you'll gain: AI Enablement, AI Security, Public Policies, Data Ethics

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yale University

    The Hunt: Job-Searching and Career-Building with Purpose

    Skills you'll gain: Professional Networking, Relationship Building, Goal Setting, LinkedIn, Personal Development, Productivity, Self-Motivation, Self-Awareness, Storytelling, Prioritization, Communication, Interviewing Skills

    Mixed · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Derivatives

    Skills you'll gain: Derivatives, Financial Market, Securities (Finance), Financial Trading, Finance, Actuarial Science, Investments, Futures Exchange, Equities, Risk Modeling, Financial Modeling, Numerical Analysis, Mathematical Modeling, Simulation and Simulation Software, Probability

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Credit Risk Modeling

    Skills you'll gain: Credit Risk, Risk Modeling, Financial Modeling, Risk Analysis, Lending and Underwriting, Financial Analysis, Working Capital, Financial Statements, Bankruptcies, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Microeconomics: Foundations and Insights

    Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • E

    Empower School of Health

    Foundations of Digital Health & Ethical Aspects

    Skills you'll gain: Healthcare 5.0, Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Law, Regulation, and Compliance, Health Informatics, Health Information Management, Healthcare Project Management, Health Disparities, Health Care Procedure and Regulation, AI Security, Health Equity, Ethical Standards And Conduct, Public Health, Health Policy, Internet Of Things, Robotics, Cybersecurity

    3.8
    Rating, 3.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 1 - 3 Months

1…290291292…376

In summary, here are 10 of our most popular market research courses

  • Uso de datos en las organizaciones del S.XXI: Banco Interamericano de Desarrollo
  • Introduction to Data Science: Ball State University
  • 東亞儒學:孟子二 (East Asian Confucianisms: Mencius(2)): National Taiwan University
  • Введение в оценку компаний с WACC: Coursera
  • AI in Government: AI CERTs
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • The Hunt: Job-Searching and Career-Building with Purpose: Yale University
  • Derivatives: Università di Napoli Federico II
  • Credit Risk Modeling: EDUCBA
  • Microeconomics: Foundations and Insights: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok