• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • A

    AI CERTs

    AI Tools, Data, and Experience Design

    Skills you'll gain: User Research, User Experience, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Experience Design, Experience Design, Persona (User Experience), User Centered Design, Design Research, User Interface (UI), Design, Prototyping, Artificial Intelligence, User Interface (UI) Design, Design Thinking, Prompt Patterns, Wireframing, Responsible AI, Presentations, Professional Development

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    AI Empowerment for Small Businesses

    Skills you'll gain: Generative AI, AI Enablement, AI Security, Small Business Accounting, Business Planning, Artificial Intelligence, Case Studies, Predictive Analytics, Forecasting, Business Strategy, Business Ethics, Data Governance, Content Creation, Customer Service

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Gestão de Stakeholders, Ética e Sustentabilidade Empresarial

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Stakeholder Analysis, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Business, Sustainable Development, Corporate Strategy, Compliance Management, Governance, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Automation, Business Technologies, Business Analytics, Technology Strategies, Cloud Infrastructure, Business Process Automation, Emerging Technologies, Business Modeling, Cybersecurity, Operational Efficiency, Law, Regulation, and Compliance, Business Ethics, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Cyber Security: DevSecOps

    Skills you'll gain: DevSecOps, Secure Coding, Application Security, IT Security Architecture, DevOps, Security Engineering, Security Testing, Security Controls, Cyber Security Strategy, Cybersecurity, Infrastructure as Code (IaC), Vulnerability Management

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Introduction to Sales

    Skills you'll gain: Sales, Closing (Sales), Selling Techniques, Sales Presentation, Sales Strategy, Sales Process, Consultative Selling, Overcoming Objections, Prospecting and Qualification, Influencing, Value Propositions, Customer Analysis, Business-To-Consumer, Customer Relationship Building, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Health Informatics, Public Health, Health Policy, Professional Development, Cultural Diversity, Health Care Administration, Clinical Leadership, Crisis Intervention, Informatics, Health Care, Leadership, Health Systems, Health Disparities, Diversity Equity and Inclusion Initiatives, Data Integration, Community Health, Emergency Response, Health Technology, Adaptability, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea un Mood Board con Canva

    Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    TikTok Insights: Crack the Algorithm

    Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

1…290291292…431

In summary, here are 10 of our most popular marketing strategy courses

  • AI Tools, Data, and Experience Design: AI CERTs
  • AI Empowerment for Small Businesses: University of Maryland, College Park
  • Gestão de Stakeholders, Ética e Sustentabilidade Empresarial: Fundação Instituto de Administração
  • Einführung in Facebook Audience Insights: Coursera
  • Fundamentals of Digital Transformation: Dartmouth College
  • Cyber Security: DevSecOps: Macquarie University
  • Introduction to Sales: Packt
  • Integrating Apps into Your Hootsuite Dashboard: Coursera
  • Public Health Leadership: University of Maryland, College Park
  • Crea un Mood Board con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok