• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Qualitativos

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    PowerPoint Storytelling for Business- Design & Present

    Skills you'll gain: Microsoft PowerPoint, Data Visualization, Sales Presentations, Public Speaking, Layout Design

    Intermediate · Course · 3 - 6 Months

  • S

    Skillshare

    SEO Audits: Find & Fix Common Website SEO Issues

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support, Extensible Markup Language (XML)

    Beginner · Course · 1 - 3 Months

  • S

    Scrum Alliance

    Agile Coaching Essentials

    Skills you'll gain: Teaching, Culture Transformation, Discussion Facilitation, Organizational Change, Meeting Facilitation, Business Transformation, Employee Coaching, Coaching, Agile Product Development, Organizational Structure, Agile Project Management, Agile Software Development, Mentorship, Team Leadership, Agile Methodology, Team Performance Management, Leadership and Management, Organizational Strategy, Team Management, Strategic Leadership

    4.1
    Rating, 4.1 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Business Writing, Research Reports, Market Analysis, Problem Solving, Presentations, Analytical Skills, Case Studies, Academic Advising

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    CompTIA CySA+ (CS0-003)

    Skills you'll gain: Incident Response, Threat Modeling, Vulnerability Scanning, Vulnerability Management, Vulnerability Assessments, Threat Detection, Risk Management, Cybersecurity, Computer Security Incident Management, Secure Coding, Cyber Security Assessment, Incident Management, Security Testing, Cyber Governance, Intrusion Detection and Prevention, Risk Management Framework, Cyber Threat Intelligence, Network Infrastructure, Network Security, Security Information and Event Management (SIEM)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • S

    Simplilearn

    CBAP Certification Business Analysis Training

    Skills you'll gain: Requirements Management, Solution Design, Business Analysis, Requirements Elicitation, Stakeholder Management, Business Requirements, Stakeholder Analysis, Strategic Planning, Business Strategies, Systems Analysis, Business Process, Business Process Management, Business Intelligence, Risk Analysis, Agile Methodology, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Sector Investing

    Skills you'll gain: Investments, Portfolio Risk, Portfolio Management, Risk Management, Equities, Market Trend, Market Opportunities, Performance Analysis, Stock Rotation, Business Economics, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative Engine Content Optimization

    Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erste Schritte in Facebook Ads Manager

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

1…292293294…431

In summary, here are 10 of our most popular marketing strategy courses

  • Pesquisa de Mercado com Métodos Qualitativos: Fundação Instituto de Administração
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • PowerPoint Storytelling for Business- Design & Present: Packt
  • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
  • Agile Coaching Essentials: Scrum Alliance
  • 《MBA论文写作指导》: University of Science and Technology of China
  • CompTIA CySA+ (CS0-003): Packt
  • CBAP Certification Business Analysis Training: Simplilearn
  • Sector Investing: Interactive Brokers
  • Generative Engine Content Optimization: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok