Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.
6credentials
1online degree
26courses

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Results for "competitive intelligence"

  • Status: Preview

    Skills you'll gain: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Digital Content, Technology Solutions, Technology Strategies, Law, Regulation, and Compliance, Human Computer Interaction, Digital Marketing, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Culture, Intellectual Property

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Preview

    Skills you'll gain: Business Metrics, Business Analytics, Performance Measurement, Business Intelligence, Financial Data, Market Data, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Competitive Intelligence, Data-Driven Decision-Making, E-Commerce, Microsoft Excel, SQL

  • Status: Free

    Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis

  • Status: Preview

    Skills you'll gain: Intellectual Property, Competitive Intelligence, Market Intelligence, Statistical Analysis, Analysis, Legal Research, Research and Design, Innovation, Technical Standard, Law, Regulation, and Compliance, Vocabulary, Databases

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Effectiveness, Organizational Leadership, Competitive Intelligence, Diversity Programs, Business Management, Sociology, Business Leadership, Social Justice, Cultural Diversity, Entrepreneurship, Empowerment, Leadership, Self-Awareness, Innovation, Corporate Strategy, World History

  • Skills you'll gain: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Policy Development, Political Sciences

  • Indian School of Business

    Skills you'll gain: Business Strategy, Crisis Management, Strategic Planning, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Competitive Intelligence, Team Leadership, Business Ethics, Strategic Decision-Making, Value Propositions, Market Analysis, Market Opportunities

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Organizational Effectiveness, Competitive Intelligence, Entrepreneurship, Empowerment, Leadership, Innovation, Analysis, Goal Setting

  • Status: Free

    Skills you'll gain: Process Mapping, Business Operations, Operations Management, Process Analysis, Business Process, Operational Analysis, Operational Efficiency, Business Process Improvement, Customer experience improvement, Growth Strategies, Technology Strategies, Business Strategy, Competitive Intelligence

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  • Rutgers the State University of New Jersey