• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Conflict Resolution & Mediation: Managing Workplace Harmony

    Skills you'll gain: Mediation, Conflict Management, Team Building, Emotional Intelligence, Collaboration, Negotiation, Team Management, Empathy & Emotional Intelligence, De-escalation Techniques, Root Cause Analysis, Empathy, Discussion Facilitation, Communication, Constructive Feedback, Active Listening

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting started with Fiverr for Freelancers

    Skills you'll gain: Competitive Analysis, Digital Advertising, Social Media Content, Content Creation, Market Analysis, Proposal Development, Entrepreneurship, Account Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Project Management Dashboard using Bitrix24

    Skills you'll gain: Project Management Software, Dashboard, Project Management, Calendar Management, Collaborative Software, Milestones (Project Management)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, AI Product Strategy, Responsible AI, Generative AI, Project Coordination, Cost Reduction, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Growth: Boost Your Engagement

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Product Owner Capstone

    Skills you'll gain: Sprint Retrospectives, Agile Product Development, Sprint Planning, Backlogs, Agile Methodology, Product Management, Product Roadmaps, User Story, Portfolio Management, Continuous Improvement Process, Interviewing Skills, Stakeholder Engagement, Prioritization, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Advanced · Course · 1 - 3 Months

  • M

    Macquarie University

    Cyber Security: Essentials for Workplace

    Skills you'll gain: Human Factors (Security), Security Awareness, Cyber Governance, Cyber Security Strategy, Cyber Attacks, Cyber Security Policies, Cyber Risk, Usability, Cyber Security Assessment, Cybersecurity, Security Management, Law, Regulation, and Compliance, Security Strategy, Employee Training, Information Assurance, Information Privacy, Network Security, Business Ethics, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Introdução aos Sistemas de Informação para Negócios

    Skills you'll gain: Digital Transformation, IT Service Management, Information Technology Infrastructure Library, Service Management, Interoperability, Business Transformation, Data Strategy, DevOps, Information Systems Security, Cybersecurity, Systems Integration, Innovation, Application Programming Interface (API), Service Design, Service Level, Organizational Strategy, Mobile Banking, Social Media, E-Commerce, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Applicant Tracking Systems, Recruitment Strategies, Talent Management, Professional Networking, Interviewing Skills, Job Analysis, Verbal Communication Skills, Market Research

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Data Architect Capstone Project

    Skills you'll gain: Data Migration, Data Integration, Enterprise Architecture, Data Management, Data Infrastructure, Data Pipelines, Data Integrity, Data Storage

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Advanced · Course · 1 - 3 Months

1…301302303…431

In summary, here are 10 of our most popular marketing strategy courses

  • Conflict Resolution & Mediation: Managing Workplace Harmony: Coursera
  • Getting started with Fiverr for Freelancers: Coursera
  • Create a Project Management Dashboard using Bitrix24: Coursera
  • GenAI for Project Managers: Scaling with GenAI: Coursera
  • Instagram Growth: Boost Your Engagement: Coursera
  • Product Owner Capstone: IBM
  • Cyber Security: Essentials for Workplace: Macquarie University
  • Crear boletines para empresas con Canva: Coursera
  • Introdução aos Sistemas de Informação para Negócios: Fundação Instituto de Administração
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok