• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • M

    McMaster University

    Finance for Everyone: Debt

    Skills you'll gain: Financial Policy, Finance, Credit Risk, General Finance, Corporate Finance, Financial Statements, Financial Analysis, Behavioral Economics, Economics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Mindfulness in Integrative Healthcare

    Skills you'll gain: Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Clinical Assessment, Patient-centered Care, Patient Communication, Self-Awareness, Stress Management, Mental Health, Mental Health Therapies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    233 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Amazon

    Full Stack Web Development

    Skills you'll gain: Full-Stack Web Development, Restful API, Cloud Deployment, Front-End Web Development, HTML and CSS, Data Persistence, Application Programming Interface (API), Server Side, Java Platform Enterprise Edition (J2EE), Web Applications, Secure Coding, Amazon Elastic Compute Cloud, Back-End Web Development, Spring Boot, Model View Controller, Responsive Web Design, Javascript

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Training Videos with Powtoon

    Skills you'll gain: Animations, Editing, Writing and Editing, Content Creation, Video Editing, Video Production, Training and Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    319 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Payroll and Tax Fundamentals

    Skills you'll gain: Payroll, Payroll Reporting, Payroll Processing, Payroll Administration, Payroll Tax, Labor Law, Tax Preparation, Labor Compliance, Income Tax, Compensation and Benefits, Tax Compliance, Employee Onboarding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Speaking Skills for University Success

    Skills you'll gain: Discussion Facilitation, Verbal Communication Skills, Public Speaking, Communication, Social Skills, Interpersonal Communications, Active Listening, Planning, Collaboration, Initiative and Leadership, Time Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Project Management Knowledge Areas

    Skills you'll gain: Cost Management, Project Management Institute (PMI) Methodology, Project Risk Management, Scope Management, Project Management, Project Scoping, Project Management Life Cycle, Resource Management, Project Controls, Risk Management, Project Planning, Communication Planning, Risk Mitigation, Quality Management, Project Estimation, Stakeholder Management, Scheduling, Stakeholder Communications, Timelines, Procurement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Infosec

    Cybersecurity Risk Management Framework

    Skills you'll gain: Risk Management Framework, Cyber Risk, Federal Information Security Management Act, NIST 800-53, Systems Development Life Cycle, Cybersecurity, Security Management, Cyber Governance, Cyber Security Strategy, Risk Management, Security Controls, Infrastructure Security, Cyber Security Assessment, Vulnerability Assessments, Authorization (Computing), Security Requirements Analysis, Continuous Monitoring, Cyber Security Policies, Information Assurance, Information Systems Security

    4.4
    Rating, 4.4 out of 5 stars
    ·
    223 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Conflict Management Project

    Skills you'll gain: Conflict Management, Communication Strategies, Case Studies, Stakeholder Management, Interpersonal Communications, Intercultural Competence, Portfolio Management, Organizational Effectiveness, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Mixed · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Strategic Procurement and Sourcing Conclusions

    Skills you'll gain: Strategic Sourcing, Procurement, Supply Chain, Supply Management, Supplier Relationship Management, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    231 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Anomaly Detection, Vulnerability Management, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Intermediate · Course · 1 - 4 Weeks

1…306307308…834

In summary, here are 10 of our most popular brand management courses

  • Finance for Everyone: Debt: McMaster University
  • Mindfulness in Integrative Healthcare: University of Minnesota
  • Full Stack Web Development: Amazon
  • Create Training Videos with Powtoon: Coursera
  • Payroll and Tax Fundamentals: Automatic Data Processing, Inc. (ADP)
  • Speaking Skills for University Success: University of California, Irvine
  • Project Management Knowledge Areas: LearnKartS
  • Cybersecurity Risk Management Framework: Infosec
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Conflict Management Project: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok