• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    SkillUp

    Data Collection and Root Cause Analysis

    Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Data Analysis, Process Improvement, Statistical Inference, Pareto Chart

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Creativity In Business and Other Disciplines

    Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies

    Mixed · Course · 3 - 6 Months

  • U

    University of Maryland, College Park

    Storytelling and Persuading with Data and Digital Technology

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Data Literacy, Decision Making, Persuasive Communication, Analytics, Data Visualization, Training Programs, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Management, Release Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    LinkedIn Lead Generation And Professional LinkedIn Profile

    Skills you'll gain: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    ChatGPT and AI for Accountants

    Skills you'll gain: Responsible AI, Fraud detection, Accounting Software, ChatGPT, Data-Driven Decision-Making, Management Accounting, Tax Compliance, Tax Management, Accounting, Real Time Data, Auditing, Financial Data, Financial Analysis, Ethical Standards And Conduct, Artificial Intelligence, Practice Management, Financial Forecasting, Anomaly Detection, Predictive Analytics, Generative AI

    Beginner · Course · 3 - 6 Months

  • S

    SAS

    Data Literacy Essentials

    Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Discovery and Low-Fidelity Design with Sketch and Miro

    Skills you'll gain: Wireframing, Persona (User Experience), User Experience Design, User Centered Design, Usability, User Research, Design Research, Prototyping, Miro AI, User Flows, Mockups, Ideation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Agile и дизайн-мышление

    Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Product Design, Persona (User Experience), Team Management, Agile Methodology, Usability Testing, User Centered Design, Persona Development, Innovation, Customer experience strategy (CX), Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Troubleshooting Common SQL Errors with BigQuery

    Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

1…316317318…465

In summary, here are 10 of our most popular marketing analytics courses

  • Data Collection and Root Cause Analysis: SkillUp
  • Creativity In Business and Other Disciplines: University of Pennsylvania
  • B2B Sales Skills From Cold Lead Generation To Closing Sales: Alex Genadinik
  • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
  • Distribución digital de la música independiente: SAE Institute México
  • LinkedIn Lead Generation And Professional LinkedIn Profile: Alex Genadinik
  • ChatGPT and AI for Accountants: Packt
  • Data Literacy Essentials: SAS
  • Discovery and Low-Fidelity Design with Sketch and Miro: Coursera
  • Agile и дизайн-мышление: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok