• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Black Lives Matter

    Skills you'll gain: Social Justice, Social Sciences, Cultural Responsiveness, Sociology, Cultural Diversity, World History, International Relations, Political Sciences, Policy Analysis, Advocacy, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos

    Skills you'll gain: Social Studies, Financial Market, World History, Business Economics, Economic Development, International Finance, Economics, Socioeconomics, Business Modeling, Business, Political Sciences, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    174 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Hedge Accounting, Market Analysis, Investment Management, Benchmarking, Financial Analysis, Performance Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    106 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Resource Management, Market Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Pay Per Click Advertising, Marketing Automation, Order Management, Content Creation, Customer Engagement, Branding, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer du contenu sur Pinterest

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales, Sales Prospecting, Customer Relationship Management, Customer Acquisition Management, Value Propositions, Overcoming Objections, Needs Assessment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Shanghai Jiao Tong University

    Business Chinese 1 中级汉语 (上)

    Skills you'll gain: Business Communication, Oral Expression, Communication, Business Writing, Oral Comprehension, Language Learning, Business Technologies, Grammar, Vocabulary, Collaboration, Time Management, Critical Thinking

    1.7
    Rating, 1.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Communication as a Technical Leader

    Skills you'll gain: Interpersonal Communications, Verbal Communication Skills, Active Listening, Constructive Feedback, Communication, Technical Management, Trustworthiness, Rapport Building, Business Communication, Non-Verbal Communication, Management Training And Development, Professional Development, Supervision, Leadership, Emotional Intelligence, Leadership Development, Coaching

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Adobe

    Take Your Profile to the Next Level with Adobe Express

    Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Psychology in Everyday Life

    Skills you'll gain: Decision Making, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Mental Health, Resilience, Critical Thinking, Human Development, Behavioral Health, Personal Development, Social Sciences, Empathy, Mindfulness, Interpersonal Communications, Relationship Building

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 3 - 6 Months

1…317318319…502

In summary, here are 10 of our most popular social media marketing courses

  • Sustainability Analyst Fundamentals: Arizona State University
  • Black Lives Matter: Johns Hopkins University
  • Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos: Pontificia Universidad Católica de Chile
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • Comment créer du contenu sur Pinterest: Coursera
  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
  • Business Chinese 1 中级汉语 (上): Shanghai Jiao Tong University
  • Communication as a Technical Leader: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok