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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Pittsburgh

    Statistics and Calculus Methods for Data Analysis

    Skills you'll gain: Statistical Analysis, Statistical Modeling, Predictive Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Mathematical Modeling, Machine Learning, Algorithms

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Python Interactive Dashboards with Plotly Dash

    Skills you'll gain: Plotly, Dashboard, Data Analysis, Interactive Data Visualization, Jupyter, HTML and CSS, UI Components, Financial Analysis, Data Visualization Software, Real Time Data, Python Programming, Data Structures

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Customizable Proposals in Qwilr

    Skills you'll gain: Content Performance Analysis, Proposal Development, Web Analytics, Presentations, Marketing Materials, Finance, Project Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    تصميم مجموعة ترحيب العميل باستخدام كانفا

    Skills you'll gain: Canva (Software), Workflow Management, Brochures, Marketing Design, Marketing Materials, Design, Digital Design, Graphic Design, Layout Design, File Management

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Storytelling - Relanza tu Marca

    Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery Soccer Data Ingestion

    Skills you'll gain: Google Cloud Platform, Big Data, Cloud Storage, Query Languages, Data Import/Export, Data Migration, Analytics, Data Science, Data Analysis Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    On-Page SEO

    Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    PySpark & Python: Hands-On Guide to Data Processing

    Skills you'll gain: PySpark, MySQL, Data Pipelines, Apache Spark, Data Processing, SQL, Data Transformation, Data Manipulation, Distributed Computing, Python Programming, Debugging

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics and Calculus Methods for Data Analysis: University of Pittsburgh
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Python Interactive Dashboards with Plotly Dash: Packt
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Create Customizable Proposals in Qwilr: Coursera
  • تصميم مجموعة ترحيب العميل باستخدام كانفا: Coursera
  • Storytelling - Relanza tu Marca: Universidad de Palermo
  • BigQuery Soccer Data Ingestion: Google Cloud
  • Modelos de Atribuição: Fundação Instituto de Administração

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