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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    Using AI & ChatGPT for Content: Research & Planning

    Skills you'll gain: Storytelling, Content Strategy, ChatGPT, Content Creation, Content Marketing, Target Audience, AI Personalization, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Teoria dos Jogos: Da Teoria à Prática

    Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    From Data to Insights with Google Cloud 日本語版

    Skills you'll gain: Google Cloud Platform, SQL, Big Data, Dashboard, Applied Machine Learning, Data Visualization Software, Data Visualization, Machine Learning, Data Access, Data Transformation, Data Integrity, Data Cleansing, Data Quality, Data Infrastructure, Data Analysis, Database Design, Data Preprocessing, Predictive Modeling, Exploratory Data Analysis, Data Integration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • W

    Whizlabs

    Power BI: Data Modeling and Data Analysis

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Data Warehousing, Data Security, Data Visualization Software, Pivot Tables And Charts, Performance Tuning, Business Intelligence, Excel Formulas, Role-Based Access Control (RBAC)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Statistics with Python Using NumPy, Pandas, and SciPy

    Skills you'll gain: Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Crisis Management, Ethical Standards And Conduct, Digital Communications, Employee Engagement, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Regression Analysis, Predictive Modeling, Financial Forecasting, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Data-Driven Decision-Making, Statistical Analysis, Analytics, Scatter Plots, Credit Risk, Microsoft Excel, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Analysis and Interpretation of Large-Scale Programs

    Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Regression Analysis, Maternal Health, Data Quality

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Using AI & ChatGPT for Content: Research & Planning: Skillshare
  • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
  • Bayesian Computational Statistics: Illinois Tech
  • From Data to Insights with Google Cloud 日本語版: Google Cloud
  • Power BI: Data Modeling and Data Analysis: Whizlabs
  • Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
  • Statistics with Python Using NumPy, Pandas, and SciPy: University of Michigan
  • Engage Customers With an Online Store: Google
  • La era digital en América Latina y el Caribe: Banco Interamericano de Desarrollo
  • Effective Corporate Communication: Principles & Evolution: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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