• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Machine Learning in Healthcare: Fundamentals & Applications

    Skills you'll gain: Data Mining, Health Informatics, Big Data, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence, Random Forest Algorithm, Responsible AI, Deep Learning, Model Evaluation, Unsupervised Learning, Healthcare Industry Knowledge, Algorithms, Data Cleansing, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Visualizing Data with Google Data Studio

    Skills you'll gain: Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, SQL Server Reporting Services, Google Cloud Platform, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Intermediate · Project · Less Than 2 Hours

  • A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO Campaign

    Skills you'll gain: Keyword Research, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Marketing, Google Analytics, Case Studies, Market Research, Content Strategy, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Logo Design, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Excel Data Analysis and DAX Essentials Course

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Dashboard, Data Processing, Data Presentation, Data Transformation, Data Analysis, Data Visualization, Barcoding, Microsoft PowerPoint, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Defining, Describing, and Visualizing Data

    Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Canva Design Essentials Pt. 2: Branding & Identity

    Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Branding, Competitive Analysis, Social Media Content

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Keras Deep Learning & Generative Adversarial Networks (GAN)

    Skills you'll gain: Generative Adversarial Networks (GANs), Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), NumPy, Transfer Learning, PyTorch (Machine Learning Library), Predictive Modeling, Matplotlib, Data Analysis, Artificial Intelligence, Data Preprocessing, Development Environment, Pandas (Python Package), Deep Learning, Classification And Regression Tree (CART), Artificial Neural Networks, Image Analysis, Machine Learning, Data Science

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Statistical Analysis, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Data Collection, Project Scoping, Performance Measurement, Process Improvement, Quality Management, Customer experience improvement, Quality Control, Process Mapping

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…337338339…464

In summary, here are 10 of our most popular marketing analytics courses

  • Machine Learning in Healthcare: Fundamentals & Applications: Northeastern University
  • Visualizing Data with Google Data Studio: Google Cloud
  • SEO Keyword Research - First Step In Your SEO Campaign: Alex Genadinik
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • Excel Data Analysis and DAX Essentials Course: Simplilearn
  • Defining, Describing, and Visualizing Data: University of Colorado Boulder
  • Canva Design Essentials Pt. 2: Branding & Identity: Skillshare
  • Keras Deep Learning & Generative Adversarial Networks (GAN): Packt
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Instagram Content Creation Essentials: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok