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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Ingestion, Exploration & Visualization in Qlik Sense

    Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Leading Transformation: Driving Organizational Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership, Stakeholder Analysis, Internal Communications, Stakeholder Management, Communication Strategies, Collaborative Software, Communication, Adaptability, Google Workspace, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • W

    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Workday (Software), Accounting Software, Data Analysis Software, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Business Process, Financial Reporting, Finance

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Data Literacy Essentials

    Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    OpenAI ChatGPT: Enterprise Solutions Unleashed

    Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, AI Enablement, Generative AI, Analytics, Content Creation, Prompt Engineering, Content Strategy, Artificial Intelligence, Business Intelligence, Customer Support, Customer experience improvement, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Statistics with Python Using NumPy, Pandas, and SciPy

    Skills you'll gain: Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    AI for Strategic Decision Intelligence

    Skills you'll gain: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Développe un site Internet gratuit avec WordPress

    Skills you'll gain: WordPress, Blogs, Web Content, Content Creation, Photography, Multimedia, Content Management, Creativity

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Crisis Management, Ethical Standards And Conduct, Digital Communications, Employee Engagement, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional de Colombia

    Patentes: un recorrido desde su significado hasta su búsqueda

    Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Analysis, Competitive Intelligence, Market Research, Technical Standard, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Ingestion, Exploration & Visualization in Qlik Sense: Coursera
  • Leading Transformation: Driving Organizational Change: Coursera
  • Workday Financial Management for Business Users: Workday
  • Data Literacy Essentials: SAS
  • OpenAI ChatGPT: Enterprise Solutions Unleashed: Coursera
  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera
  • Statistics with Python Using NumPy, Pandas, and SciPy: University of Michigan
  • AI for Strategic Decision Intelligence: Edureka
  • La era digital en América Latina y el Caribe: Banco Interamericano de Desarrollo
  • Développe un site Internet gratuit avec WordPress: Coursera

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