Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Metadata Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Analytics and SEO, Generative AI Agents, Google Cloud Platform, Enterprise Application Management, Data Compilation, Analytics, Data Store, Frontend Integration, System Configuration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Matplotlib, Seaborn, Exploratory Data Analysis, Data Visualization, Pandas (Python Package), Plot (Graphics), Statistical Visualization, Data Visualization Software, Scatter Plots, Data Analysis, Box Plots, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization
Beginner · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Data-Driven Decision-Making, Health Information Management and Medical Records, Business Process Automation
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Logo Design, Canva (Software), Photo Editing, Image Quality, Marketing Materials, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Logistic Regression, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Applied Machine Learning, Data Analysis, Classification Algorithms
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Linux Commands, File Systems, Data Management, Command-Line Interface, Data Processing, Software Installation, Distributed Computing, System Configuration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management
Beginner · Course · 1 - 4 Weeks