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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    341 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Target Market, Strategic Decision-Making, Business Strategy, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Financial Risk, Capital & Governance Analytics

    Skills you'll gain: Risk Modeling, Risk Analysis, Lending and Underwriting, Risk Management Framework, Financial Analysis, Financial Market, Portfolio Risk, Risk Management, Bank Regulations, Financial Systems, Operational Risk, Analysis, Commercial Lending, Responsible AI, Business Risk Management, Safety Culture, Financial Regulation, Business Continuity, Governance, Capital Budgeting

    Beginner · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Microsoft Power Platform, Statistical Reporting, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, User Accounts, Marketing Strategy and Techniques, Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Document Management, Project Documentation, Marketing Analytics, Internal Communications, Project Management Life Cycle, File Management, Digital Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • How to Optimize Your Instagram Account : Coursera
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Generative AI in Marketing: Board Infinity
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Forecasting Models for Marketing Decisions: Emory University
  • Analyze Marketing: Define and Apply Strategy: Coursera
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Connect Google Ads & Analytics Data: Coursera
  • Apply Financial Risk, Capital & Governance Analytics: EDUCBA
  • Preparando o Marketing Digital: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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