• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to create and join teams using Canva

    Skills you'll gain: Collaborative Software, Data Sharing, File Management

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Investigating Epidemics like COVID-19: An Analyst's Guide

    Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Public Health, Geographic Information Systems, Data Analysis, Statistical Analysis, Infectious Diseases, Risk Analysis, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for IT Project Managers

    Skills you'll gain: IT Management, Technical Management, Risk Management, Project Management, Internal Communications, Data Ethics, Responsible AI, Generative AI, Case Studies, Innovation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    NumPy & Pandas: Analyze & Manage Retail Data

    Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Data Processing, Business Analytics, Data Cleansing, Data Analysis Software, Retail Store Operations, Data Transformation, Python Programming, Linear Algebra

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment intégrer des applications sur Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Predictive Modeling, Google Cloud Platform, Applied Machine Learning, Predictive Analytics, Machine Learning Software, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • L

    LearnKartS

    No-Code Web Mastery: WordPress, Shopify, Wix & More

    Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, WordPress, No-Code Development, Search Engine Optimization, Blogs, Web Design, Web Development, Content Management Systems, Order Management, Web Design and Development, Shipping and Receiving, Web Frameworks, Web Development Tools

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    تحليل البيانات الاستكشافية

    Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Weather Data in BigQuery

    Skills you'll gain: Big Data, Analytics, Query Languages, Google Cloud Platform, Data Processing, Data Analysis, Data Integration, Time Series Analysis and Forecasting

    Beginner · Project · Less Than 2 Hours

  • S

    Salesforce

    Administración de clientes potenciales en Salesforce

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Exploring the Public Cryptocurrency Datasets Available in BigQuery

    Skills you'll gain: SQL, Big Data, Data Validation, Query Languages, Data Mining, Business Metrics

    Advanced · Project · Less Than 2 Hours

1…366367368…462

In summary, here are 10 of our most popular marketing analytics courses

  • How to create and join teams using Canva: Coursera
  • Investigating Epidemics like COVID-19: An Analyst's Guide: Johns Hopkins University
  • GenAI for IT Project Managers: Coursera
  • NumPy & Pandas: Analyze & Manage Retail Data: EDUCBA
  • Comment intégrer des applications sur Canva: Coursera
  • Predict Taxi Fare with a BigQuery ML Forecasting Model: Google Cloud
  • No-Code Web Mastery: WordPress, Shopify, Wix & More: LearnKartS
  • تحليل البيانات الاستكشافية: Johns Hopkins University
  • Weather Data in BigQuery: Google Cloud
  • Administración de clientes potenciales en Salesforce: Salesforce

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok