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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Hootsuite pour les débutants

    Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Machine Learning and AI Applications in Healthcare

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Responsible AI, Power BI, Microsoft Azure, Image Analysis, Data Visualization Software, Machine Learning, Medical Imaging, Predictive Analytics, Azure Synapse Analytics, Model Evaluation, Health Informatics, Artificial Intelligence, Applied Machine Learning, Data Preprocessing, Computer Vision, Feature Engineering

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Investigating Epidemics like COVID-19: An Analyst's Guide

    Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Public Health, Geographic Information Systems, Data Analysis, Statistical Analysis, Infectious Diseases, Risk Analysis, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Hadoop & Big Data Foundations Mastery Course

    Skills you'll gain: Apache Hive, Apache Mahout, NoSQL, Apache Hadoop, Extract, Transform, Load, Big Data, Data Warehousing, Cloud Management, Application Deployment, Databases, SQL, Performance Tuning, Data Processing, File Systems, Real Time Data, Query Languages, Database Management, Data Transformation, Scalability, Distributed Computing

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Python: de explorador de datos a analista

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Data Science, Python Programming, Jupyter, Matplotlib, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Process Mapping, Process Analysis, Web Analytics, Dashboard, Process Design, Customer experience improvement, Driving engagement, Process Improvement and Optimization, User Feedback, Marketing Analytics, Customer Insights, Customer Analysis, Key Performance Indicators (KPIs), Analysis, Business Metrics, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Computing, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Containerization, Command-Line Interface, Cloud Security, Big Data, Analytics

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    SQL for Any IT Professional

    Skills you'll gain: Database Design, Relational Databases, SQL, Database Management, Query Languages, Database Development, Database Systems, Data Management, Databases, Data Integrity, Oracle Databases, Data Modeling, Data Analysis, Data Manipulation, Data Structures, User Accounts

    Intermediate · Specialization · 1 - 4 Weeks

  • P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Hootsuite pour les débutants: Coursera
  • Machine Learning and AI Applications in Healthcare: Microsoft
  • UX: Research Process: Packt
  • Investigating Epidemics like COVID-19: An Analyst's Guide: Johns Hopkins University
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Hadoop & Big Data Foundations Mastery Course: EDUCBA
  • Python: de explorador de datos a analista: Universidad Nacional Autónoma de México
  • Design and Optimize User Funnels: Coursera
  • Google Cloud Essentials: Pearson
  • SQL for Any IT Professional: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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