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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • A

    Amazon Web Services

    Amazon Connect: Creating & Managing Amazon Connect Instances

    Skills you'll gain: Amazon Web Services, Call Center Experience, Customer Service, Customer Communications Management, Inbound Calls, Scalability, Outbound Calls, Customer Relationship Management, Network Routing, Real Time Data, Performance Analysis, Cost Reduction, Operational Efficiency, Capacity Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Python Case Studies: Build Chatbots, Apps & Systems

    Skills you'll gain: Data Visualization, Object Oriented Programming (OOP), Databases, Natural Language Processing, SQL, Python Programming, Matplotlib, Business Process Automation, Text Mining, Data Processing, Development Environment, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Ideation, New Product Development, Business Modeling, Sales Presentations, Innovation, New Business Development, Business Planning, Presentations, Strategic Thinking, Business Strategies, Competitive Analysis, Market Research

    Advanced · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Emerging Technologies & Digital Business

    Skills you'll gain: Emerging Technologies, Cloud Computing, Business Technologies, Technology Strategies, Digital Marketing, Internet Of Things, Digital Transformation, Cybersecurity, Marketing, MarTech, FinTech, Artificial Intelligence, Blockchain, Business Strategy, Data Security, Automation

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • G

    Google Cloud

    Optimizing Performance of LookML Queries

    Skills you'll gain: Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Data Persistence, Data Analysis, System Monitoring, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Leeds

    Introduction to Technology-Assisted Decision-Making

    Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Visualizing Billing Data with Google Data Studio

    Skills you'll gain: Google Cloud Platform, Data Presentation, Data Visualization Software, Data Import/Export, Big Data, Analytics, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Power Pages for Beginners: Create Website for Your Company

    Skills you'll gain: Microsoft Power Platform, Hypertext Markup Language (HTML), No-Code Development, UI Components, Development Environment, Language Interpretation, Translation, and Studies, Web Content, Web Design and Development, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Entity and Sentiment Analysis with the Natural Language API

    Skills you'll gain: Natural Language Processing, Text Mining, Google Cloud Platform, Cloud API, Network Analysis, Data Analysis, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • L

    Logical Operations

    Power BI: Data Cleaning, Transformation, and Visualization

    Skills you'll gain: Power BI, Data Transformation, Data Manipulation, Data Visualization Software, Data Cleansing, Data Visualization, Data Storytelling, Business Intelligence, Data Analysis, Data Analysis Software, Microsoft Excel, Data Quality, Exploratory Data Analysis, Query Languages, Microsoft PowerPoint, Microsoft 365, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Amazon Connect: Creating & Managing Amazon Connect Instances: Amazon Web Services
  • Basic Inferential Statistics for Psychology: American Psychological Association
  • Python Case Studies: Build Chatbots, Apps & Systems: EDUCBA
  • Uncover Product Insights: Analyze User Funnels: Coursera
  • Fundamentals of entrepreneurship in the family business: Tecnológico de Monterrey
  • Emerging Technologies & Digital Business: O.P. Jindal Global University
  • Optimizing Performance of LookML Queries: Google Cloud
  • Introduction to Technology-Assisted Decision-Making: University of Leeds
  • Visualizing Billing Data with Google Data Studio: Google Cloud
  • Power Pages for Beginners: Create Website for Your Company : Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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