Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, User Experience Design, Usability, Functional Requirement, User Experience, System Requirements, Persona (User Experience), Requirements Analysis, User Research
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Management, Data Manipulation
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Graphic and Visual Design Software, Infographics, Graphic Design, Design, Visualization (Computer Graphics), User Accounts, Google Workspace, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Supervised Learning, Machine Learning, Pandas (Python Package), Machine Learning Algorithms, Unsupervised Learning, Feature Engineering, Taxonomy, Data Analysis, Artificial Intelligence, Deep Learning
Intermediate · Course · 1 - 3 Months

Ball State University
Skills you'll gain: Statistical Methods, Probability & Statistics, Statistical Modeling, Statistical Programming, Statistical Analysis, Probability Distribution, Statistical Inference, Bayesian Statistics, Data Science, Sampling (Statistics), Statistical Hypothesis Testing, R Programming, Dimensionality Reduction, Simulations, Statistical Visualization
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Looker (Software), Pivot Tables And Charts, Dashboard, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages
Beginner · Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Incident Response, Risk Management Framework, Cyber Risk, Risk Management, Security Management, Enterprise Risk Management (ERM), Business Risk Management, Cyber Threat Intelligence, Governance Risk Management and Compliance, Continuous Monitoring, Cyber Security Strategy, Security Information and Event Management (SIEM), Threat Detection, ISO/IEC 27001, Control Objectives for Information and Related Technology (COBIT), Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Application Performance Management, Prometheus (Software), Network Monitoring, System Monitoring, Grafana, Performance Tuning, Event Monitoring, Performance Testing, Performance Management, Server Administration, Web Analytics and SEO, Javascript
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Kubernetes, Application Performance Management, YAML, Google Cloud Platform, Configuration Management, Real Time Data, Data Analysis
Beginner · Project · Less Than 2 Hours