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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • B

    Banco Interamericano de Desarrollo

    Données pour l'efficacité des politiques publiques

    Skills you'll gain: Data Literacy, Data Ethics, Policy Analysis, Public Policies, Data-Driven Decision-Making, Tree Maps, Data Analysis, Data Collection, Data Management, Program Evaluation, Data Quality, Research, Research Methodologies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Discover Keywords: Forecast Traffic & Costs

    Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Answering Complex Questions Using Native Derived Tables with LookML

    Skills you'll gain: Looker (Software), Business Intelligence, Data Analysis Expressions (DAX), Dashboard, Ad Hoc Analysis, SQL, Data Analysis, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    SEO Strategy: Analyze, Apply & Optimize

    Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu de sensibilisation pour Instagram sur Canva

    Skills you'll gain: Canva (Software), Instagram, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Impact, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Transformer Models and BERT Model - בעברית

    Skills you'll gain: Large Language Modeling, Natural Language Processing, Transfer Learning, Text Mining, Deep Learning

    Advanced · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Pricing Strategies

    Skills you'll gain: Sales Strategy, Price Negotiation, Customer Retention, Product Strategy, Upselling, Coaching, Case Studies, E-Commerce, Customer Relationship Building, Service Design

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Analyzing and Visualizing Data in Looker 日本語版

    Skills you'll gain: Looker (Software), Dashboard, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Visualization Software, Data-Driven Decision-Making, Data Sharing, Ad Hoc Reporting, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Foundations of Insight Selling

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • O

    Oracle

    Oracle HeatWave MySQL Foundation

    Skills you'll gain: MySQL, Oracle Databases, Database Management, Performance Tuning, Query Languages, Database Architecture and Administration, Relational Databases

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Real-Time Big Data Access using HBase: Boosting Performance

    Skills you'll gain: Operational Databases, NoSQL, Real Time Data, Scalability, Database Design, Application Deployment, Data Infrastructure, Big Data, Data Manipulation, Performance Tuning, Data Modeling, Distributed Computing, Data Storage Technologies

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Données pour l'efficacité des politiques publiques: Banco Interamericano de Desarrollo
  • Discover Keywords: Forecast Traffic & Costs: Coursera
  • Answering Complex Questions Using Native Derived Tables with LookML: Google Cloud
  • Agentic AI Content for Practitioners (Teams: Data): Coursera
  • SEO Strategy: Analyze, Apply & Optimize: EDUCBA
  • Créer du contenu de sensibilisation pour Instagram sur Canva: Coursera
  • Transformer Models and BERT Model - בעברית: Google Cloud
  • Pricing Strategies : Alex Genadinik
  • Analyzing and Visualizing Data in Looker 日本語版: Google Cloud
  • Foundations of Insight Selling: LearnQuest

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Social Media Marketing (9)
Brand Management (7)

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