• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Logistic Regression Fundamentals: Analyze & Predict

    Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Basics of Chatbots with Machine Learning & Python

    Skills you'll gain: Natural Language Processing, Python Programming, Text Mining, Artificial Intelligence, Data Preprocessing, Machine Learning, Applied Machine Learning, Data Collection, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Remplir les commandes sur Facebook

    Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Getting started with the Vertex AI Gemini 1.5 Pro Model

    Skills you'll gain: Google Gemini, Generative AI, Multimodal Prompts, Google Cloud Platform, Image Analysis, Analysis, Unstructured Data, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Introdução à análise de dados no Google Cloud

    Skills you'll gain: Looker (Software), Data Storytelling, Data Analysis, Data Transformation, Analytics, Google Cloud Platform, Big Data, Data Visualization Software, Data Cleansing, Data-Driven Decision-Making, SQL, Cloud Storage, Solution Architecture, Data Storage

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Protecting and Managing APIs

    Skills you'll gain: API Gateway, Authentications, Application Programming Interface (API), OAuth, API Design, Cloud API, Authorization (Computing), Secure Coding, API Testing, Restful API, Threat Modeling, Application Security, Data Security, Distributed Denial-Of-Service (DDoS) Attacks, Identity and Access Management, Encryption, Prometheus (Software), Flask (Web Framework), Grafana, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Exploratory Data Analysis & Core ML Algorithms

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Model Evaluation, Scikit Learn (Machine Learning Library), Data Preprocessing, Statistical Machine Learning, Feature Engineering

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Product Reviews Text-based Search - OpenAI Text Embedding

    Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Text Mining, Python Programming, Data Analysis, Data Manipulation

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    cPanel Advanced: Configure, Secure & Optimize

    Skills you'll gain: Email Security, Web Analytics and SEO, Apache, Public Key Infrastructure, User Accounts, Control Panels, Data Security, Encryption, Web Servers, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Sending and Scheduling Looks in Looker

    Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • S

    SAS

    SAS Certification Practice Exams

    Skills you'll gain: Model Deployment, Logistic Regression, Probability & Statistics, Statistics, Model Evaluation, Classification And Regression Tree (CART)

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Data-Driven and Ethical Sales Strategies

    Skills you'll gain: Closing (Sales), Sales Prospecting, Selling Techniques, Sales Presentations, Overcoming Objections, Sales, Sales Process, Sales Strategy, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, Business Ethics, Customer Engagement, Business Process Automation, Regulatory Compliance, Cultural Diversity

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…432433434…460

In summary, here are 10 of our most popular marketing analytics courses

  • Logistic Regression Fundamentals: Analyze & Predict: EDUCBA
  • Basics of Chatbots with Machine Learning & Python: Packt
  • Remplir les commandes sur Facebook: Coursera
  • Getting started with the Vertex AI Gemini 1.5 Pro Model: Google Cloud
  • Introdução à análise de dados no Google Cloud : Google Cloud
  • Protecting and Managing APIs: Edureka
  • Exploratory Data Analysis & Core ML Algorithms: Packt
  • Product Reviews Text-based Search - OpenAI Text Embedding: Coursera
  • cPanel Advanced: Configure, Secure & Optimize: EDUCBA
  • Sending and Scheduling Looks in Looker: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok