Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
UNSW Sydney (The University of New South Wales)
Skills you'll gain: Storytelling, User Experience Design, Driving engagement, Content Creation, Storyboarding, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Strategies, Emerging Technologies, Qualitative Research
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Brand Awareness, Digital Advertising, Marketing Effectiveness, Online Advertising, Advertising Campaigns, Marketing Psychology, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Business Metrics, Target Audience, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Artificial Neural Networks
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Marketing Planning, Strategic Marketing, Marketing Effectiveness, Customer Analysis, Marketing Automation, Target Audience, Promotions and Campaigns, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Minitab, Decision Tree Learning, Regression Analysis, Predictive Modeling, Statistical Modeling, Business Analytics, Advanced Analytics, Logistic Regression, Data-Driven Decision-Making, Scatter Plots, Plot (Graphics), Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Case Studies, Responsible AI
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Marketing, Public Health, Substance Abuse, Business Ethics, Social Impact, Higher Education, Regulatory Compliance, FinTech, Mental and Behavioral Health, Behavioral Economics, Advertising, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis
Beginner · Specialization · 1 - 3 Months

Alex Genadinik
Skills you'll gain: LinkedIn, Coaching, Productivity, Revenue Management, Mentorship, Target Market, Sales Management, Professional Networking, Business Marketing, Client Services, Lead Generation, Social Media, Professional Development, Business Strategy
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Brand Strategy, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Value Propositions, Organizational Strategy, Market Dynamics, Economics
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Blogs, Content Creation, Content Performance Analysis, Content Strategy, Web Content, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Brand Strategy, Writing, Data Analysis, Key Performance Indicators (KPIs), Audit Planning, Strategic Decision-Making, Safety Audits
Intermediate · Course · 1 - 4 Weeks