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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Advertising Campaigns, Digital Marketing, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Designing Engaging Dashboards for Healthcare Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Statistical Visualization, Storytelling, Design Elements And Principles, Data Analysis, Key Performance Indicators (KPIs), Health Informatics, Color Theory, Stakeholder Communications

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Advanced Content Marketing Strategies and Tactics

    Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Data Analytics Engineering Graduate Certificate

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • G

    Google Cloud

    Analyze BigQuery Usage with Log Analytics

    Skills you'll gain: Data Visualization, Google Cloud Platform, Big Data, SQL, Analytics, Analysis, Data Warehousing

    Beginner · Project · Less Than 2 Hours

  • N

    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Pandas (Python Package), Unsupervised Learning, Data Analysis, Machine Learning Algorithms, Computational Thinking, Data Preprocessing, Data Cleansing, Data Visualization, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Data Analytics and Machine Learning for Big Data

    Skills you'll gain: Apache Spark, MLOps (Machine Learning Operations), Large Language Modeling, Keras (Neural Network Library)

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Hadoop Big Data Analytics & Projects Mastery

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Analytics, Data Pipelines, Query Languages, Social Media, Data Cleansing, Data Integration, Social Media Content

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Business Card Design And Business Networking For Marketing

    Skills you'll gain: LinkedIn, Events and Conferences, Sales Presentation, Copywriting, Professional Networking, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Communication Strategies, Brand Awareness, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Marketing Foundations: Analyze & Apply Strategies: EDUCBA
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Designing Engaging Dashboards for Healthcare Analytics: Northeastern University
  • Advanced Content Marketing Strategies and Tactics: University of California, Davis
  • Data Analytics Engineering Graduate Certificate: Northeastern University
  • Analyze BigQuery Usage with Log Analytics: Google Cloud
  • Foundations for Data Analytics Part 1: Northeastern University
  • Data Analytics and Machine Learning for Big Data: Microsoft
  • Fundamentos de Inteligência Artifical em Marketing: Fundação Instituto de Administração
  • Hadoop Big Data Analytics & Projects Mastery: EDUCBA

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