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Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Foundations of strategic business analytics

    Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business, Business Intelligence, Strategic Thinking, Data Analysis, Data Visualization, Regression Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    662 reviews

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI For Everyone

    Skills you'll gain: AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Machine Learning, Data Science, Deep Learning, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52K reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Structure, Generative AI Agents, Project Planning, Organizational Skills, Agile Methodology, Waterfall Methodology, Cross-Functional Collaboration, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Popular This Week
    Popular This Week
    I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Microsoft Excel, Data Presentation, Analytical Skills, Excel Formulas, Data Manipulation, Web Scraping

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Popular This Week
    Popular This Week
    U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Customer Analysis, Marketing Operations, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Customer experience strategy (CX), Consumer Behaviour, Marketing Materials, Content Creation, Sales Process

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Digital Marketing, Calendar Management, Performance Analysis, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Customer Insights, Web Analytics, Content Strategy, Scheduling, Target Audience, Marketing Communications, Persona Development, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Business Foundations: University of Pennsylvania
  • Foundations of strategic business analytics: ESSEC Business School
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • AI For Everyone: DeepLearning.AI
  • Foundations of Project Management: Google
  • Leading the Modern Day Business: University of Virginia
  • Next-Gen Brand Management: Coursera
  • IBM Data Analytics with Excel and R: IBM
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • IBM AI Product Manager: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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Skills

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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

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  • Financial Markets Course
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  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

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